1. Low playback situation
There are two main situations for low video playback: one is that the playback volume has always been in the single digits or more than ten or twenty; the other is that the data has always been very good, ranging from thousands to tens of thousands, but suddenly drops to a few hundred.
Next, Hugo will talk about how to solve the low broadcast problem.
SoftwareFor you
In order to crack low play, we need a very important software
In the traffic distribution of Tk
90% of traffic comes from For you, which is the traffic recommended by the system
5% of traffic comes from home page clicks on videos to watch
3% of traffic comes from recommendations on fan-followed pages
2% of traffic comes from other sources: such as tag traffic, search traffic, music traffic, etc.
Therefore, it is important to make good use of For you
Tk's mission is to inspire creativity and share joy. We're building a global community where you can authentically create and share, discover the world, and connect with others. The For You stream is part of enabling this connection and discovery. It's at the heart of the Tk experience and where most of our users spend the most time.
When you open Tk and enter the For You stream, you'll see a stream of videos based on your interests, making it easy to find content and creators you'll like. This stream is powered by a recommendation system that presents each user with content that they might be interested in. What's unique about Tk is the uniqueness of the For You stream – while different people may find some of the same videos stand out, each person's stream is unique and tailored to that specific individual.
Therefore, by adding tags to your videos, you can increase the number of video views.
2. How to determine if an account is restricted and how to solve it
Several manifestations of true and false current limiting
1. True current limiting:
(1) Permanent current limiting
The account was restricted due to excessive marketing, too many reports, content triggering sensitive words, etc.
Solution
There is no solution to these problems. Since the Tk system will not notify you of any flow restrictions, if you encounter such flow restrictions, they are basically permanent. If the same 0 for you is displayed for three days, give up decisively and don't waste your time.
(2) Small dark room flow control
The flow of followers was limited due to the account gaining followers too quickly, excessive attention being directed, content being reported, and being judged as machine operation.
Solution
In this case, the account may be restricted for a period of time, perhaps 7 days, 15 days, or 30 days. Basically every account will encounter this situation, including big V accounts. You can only continue to publish high-quality videos to keep the account active, try to avoid sensitive imitation videos, and it is easier to recover by posting duets and original selfies.
(3) New account
Environmental problems, duplicate checking problems, and equipment problems may all lead to new account flow restrictions. This is also caused by Tk's system risk control. You can only check and solve it yourself, and test it through original Selfie videos.
2. False current limit
(1) Play within 200 new accounts
If the video content is of poor quality, the account weight is too low, the video content is not vertical and very messy, the system will give very few initial plays. If the play rate is low, the label positioning cycle of your account will be prolonged, and the efficiency of account creation will be reduced. Hugo Jun recommends opening a new account directly and not wasting time.
(2) Check for duplicate content and limit traffic
The playback of imitation videos on old accounts is divided into o for you playback and other playback. If the for you playback is 0, the video imitation is repeated.
(3) Content flow control
If the video posted by the old account is not checked for duplicates, but the initial recommendation is not popular, resulting in a low proportion of fo you playback, you can repeat it if you are confident in the content. However, this situation will also occur when the account posts videos across categories. The vertical account should not post vertical content and derivative content too wide.
(4) Video content alone is not good enough
This depends on everyone's sense of the Internet, because Tk Overseas Douyin International Edition Douyin is now lacking content, but if your video quality is very poor and there is no way to attract the user's attention, then naturally, it will be directly brushed away, right? It is normal not to record your playback volume.
In addition, if the content contains uncomfortable images, such videos will generally be restricted or deleted directly.
Therefore, improving video quality is also necessary.
The phrase “content is king” is also very correct here.
Why is your video not watched? In most cases, it is because your video is not good-looking, or even "unwatchable". So at this time, you should find more high-quality popular content to post. Even if you can't find it, it doesn't matter. You can just register a new one. If your account keeps posting videos that "no one watches", your account weight will be lowered by the platform. So it is better to give up wisely than to make a blind choice.
First of all, we need to pay attention to the positioning of the account, so that Tk can find the audience through the algorithm, and the fans will pay enough attention to it.
Then, choose the popular music of the moment, which is actually similar to the operation of a certain audio in China. When choosing Tk, you can also find music with a high collection rate and consistent musical tone through the Tk Sound list.
If we don't know what video to post, we can make a Duet video, and we can create almost any video again, unless they turn off the duet feature.
3. How to determine whether to abandon the account
TikTok friends will have this mentality. They finally overcame the problems of environment camouflage, node black screen, etc., successfully registered an account, posted a video but the number of views was not good, and continued to operate it. Dozens of views every day will hit their confidence. Don't worry about the low number of views of a certain video or account, and don't worry about whether the account should continue to operate. Find the reason through the results, and abandon some accounts that should be abandoned, because at present, the time and energy cost of starting a new account on TikTok is far lower than the cost of reviving an account.
Account Category:
1. The new account has posted a video for a week, and the number of views of a single video is only a few hundred or one hundred.
After a week of posting videos, about 20 videos have been posted, but the number of views is always below the basic number. It is recommended to abandon this type of account directly, or change the content category. If the number of views still does not increase after three days of posting, then abandon the account.
2. The number of views of a single video is about several hundred or one thousand.
This kind of accounts that are neither high nor low are the most frustrating. Keep posting. If you don’t want to publish any videos, just abandon the account. A single video can still make a few hundred yuan.
My personal suggestion for such an account is to change the video type directly, improve the video quality, and publish it for about five days. If there is no improvement, it is recommended to abandon the account.
3. The number of views of a single video is between 3,000 and 5,000, and there are no videos with extremely low views.
This type of account has great potential, but lacks high-quality content. It is recommended to find a benchmark account to analyze how others do it, learn from their advantages, and then look for high-quality content, and work hard on video copywriting and guiding comments and interactions.
4. The number of views of a single video exceeds 10,000, usually around 30,000 to 50,000.
For this type of content, post more high-quality works. After all, TikTok is a content platform, and only good content will go viral. Then operators should pay more attention to some techniques, such as using popular tags, popular BGM, etc., and try to take advantage of current hot spots as much as possible.
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us
