How can independent website sellers improve their website visibility and increase traffic? Tiktok is a good promotional channel. It has a huge number of users and natural entertainment attributes, which is very suitable for traffic promotion and sales. The following methods will teach you how to use Tiktok to attract traffic to independent websites.

1. How to use Tiktok to attract traffic to independent sites

1. TikTok accounts create their own content

Sellers can create and output their own brand content on TikToK, such as "personalized company image", new products and services being launched, trends in your industry, etc., and use this to incubate new brands similar to those driven by social traffic such as Douyin in China.

2. Live streaming to sell goods

Currently, the live streaming sales on TikToK can be divided into two forms: "unmanned live streaming" and "live streaming". Unmanned live streaming only displays products, and users need to stay in the TikToK Bio (personal homepage) link to place an order, or be notified by the seller manually, and go to the corresponding store after searching to complete the purchase. The other is similar to domestic live streaming sales, where the live streaming host/celebrity completes the interaction with users, and the live streaming leads to the TikToK Bio link to complete the order and payment.

3. Paid traffic brings goods

If the target consumers of the promotion are users in Japan, Indonesia, and Thailand, Doujia paid traffic can be used to bring goods. Wenhua pointed out that in the specific operation of the "Douga" function, there are two promotion goals to choose from, namely "number of views" and "number of landing page visits". If the promotion target is located in the United States, the seller can use the paid BTTA of the US enterprise account to achieve paid traffic to bring goods. In the specific application of "promotion goals", in addition to supporting "number of views" and "number of landing page visits", it also supports more personalized operations such as increasing fans and APP installation.

4. TikTok Ads native advertising

It is reported that after sellers place TikTok Ads, a marketing service platform developed by ByteDance, the ads may appear in four locations on TiKTok, namely, the information flow, detail page, post-video post, and story ad space. Depending on the promotion goal and ad space of the ad, the ad style may vary. The first is the ordinary splash screen ad of Brand Takeover, which displays brand content for a few seconds and currently only supports CPT daily purchases. The second is the Top View native splash screen ad, which contacts and attracts the leader with a full-screen immersive display when the user opens TikTok, and seamlessly switches to ordinary information flow ads after 3 seconds, which also only supports CPT daily purchases; the third is In-Feed Ads information flow ads, which will have the opportunity to appear in TikToK's "recommended" information flow.

5. Promote products through cooperation with influencers

At present, a large community of influencers has been initially formed on TikTok, each with its own vertical style and personality. Sellers can achieve sales by signing influencers and directing fans to the homepage link to place orders. However, it is worth noting that sellers need to fully identify the content quality and performance ability of influencers to minimize the risk of cooperation.

2. How to choose a proxy IP suitable for operating Tiktok

Since Tiktok cannot be logged in directly in China, you must first switch to the overseas login port. Here you can choose the proxy IP of the required area. It is generally recommended to use a residential proxy, which is more authentic for real people. If there are so many accounts, IP isolation is required, so you must choose an independent IP and keep one IP corresponding to one Tiktok account login, so that there will be no association. The login device must also be kept independent. Multi-account management can be combined with the use of fingerprint browsers such as ads to maintain an independent login environment. After each environment is set up with a fingerprint browser, it is like multiple new computers. It is very safe to use such an environment to log in to the Tiktok account. Uploading videos is safe and stable, and will not be associated with other accounts. If it is a single account, it can be configured to use it in a mobile phone.