LinkedIn is a world-renowned workplace social platform with a huge number of users. It has also become an important platform for foreign trade people to develop customers. However, if some common mistakes are not avoided well, the result of the efforts may be half the effort with twice the results. Next, Kookeey explains the eight common mistakes made on LinkedIn.
1. Failure to complete personal information
LinkedIn is a workplace social platform, not a pure marketing platform. After registering on LinkedIn, the first thing you need to do is to create a professional personal image. The most indispensable step in creating a professional image is to improve your personal information, including work experience, educational background, skills, etc.
When completing your personal information, you should ensure that your personal information is professional and credible, and demonstrate your professional level and ability. At the same time, be careful not to use your corporate email to register your LinkedIn account, so as to avoid not receiving the verification email; you should use your real name, because if your account is abnormally restricted, you will need to upload your ID card during the account recovery process. You can recover your account by filling in your real name, but it will be difficult to recover your account without filling in your real name.
2. Add people from unrelated industries
If you add people from unrelated industries, on the one hand, the people who receive the invitation information will not be interested in you, which will reduce your acceptance rate. On the other hand, the more people you add, the less accurate the interest tags the system will give you, and the more inaccurate the recommended people will be, which will not be conducive to finding target customers to expand your business. Especially when you have just registered, you should pay more attention to screening target friends.
3. Reading too many updates in a short period of time
If you read a lot of updates in a short period of time, your account may be considered a robot or zombie account, and eventually be blocked or frozen. Especially in the first month after registration, you should focus on maintaining your account instead of rushing to find target customers. LinkedIn is a workplace social platform, not a marketing platform, and needs to be managed slowly.
4. Sending too many invitations every day
If you send invitation messages to many people in a short period of time, the LinkedIn system will easily think that you are sending spam, which will not only reduce the credibility of your LinkedIn account, but may also lead to the LinkedIn account being blocked.
Kookeey recommends that you do not add more than 30 users per day in the first month after registering a new account. Do not rush to search and add friends with a newly registered LinkedIn account. In the first week, you can select valuable users from the recommended connections on LinkedIn to send invitation messages, or you can add colleagues from your company first to increase your acceptance rate and help LinkedIn label you more accurately.
5. The invitation message contains marketing content
LinkedIn does not allow users to send invitation messages for marketing activities. Therefore, if the invitation message contains marketing content, it is likely to be fed back to LinkedIn by the users who received the invitation message, or it may be detected by the LinkedIn system and considered as sending spam.
The invitation message should be sincere and concise, which will help increase the acceptance rate. At the same time, do not send the same invitation message too often, otherwise LinkedIn will detect it and think you are sending spam, which will also put you at risk of being blocked.
6. Ignoring the importance of profile pictures
Some users may not realize the difference between LinkedIn’s avatars and those on other apps, and they still follow their old habits and use pictures of landscapes, cartoon characters, pets, etc. as avatars, which results in a very low approval rate for their friends.
When LinkedIn is a workplace social network, your profile picture is the first impression of you by other users. You can recall whether you always wore simple and elegant clothes and even put on makeup when you went for an interview to leave a good impression on the interviewer. You should also take your LinkedIn profile picture seriously. You should use a real person's picture as your profile picture. The background of the picture should be simple to avoid it being too eye-catching. It is best to have a smile on your face to make people feel that you are easy to get along with, which is conducive to inviting friends and communicating business later.
7. No plan for posting articles or updates
Posting articles and updates without planning is not conducive to the activity and health of your LinkedIn account, nor is it conducive to developing new customers. Kookeey recommends that the content of articles and updates posted on LinkedIn should be personal experience, industry information, etc., which are not only sharing and easy to interact with, but also can establish your professional image in the industry you are engaged in. At the same time, it is important to make the article original and not plagiarize.
Posting more updates and articles in the early stage of the account will help improve the activity of the account, but be careful to post as few advertisements as possible and do not insert external links, which will help the health of the account. At the same time, pay attention to maintaining the update frequency of articles and updates. You can post 2-5 updates per week and a long article every 1-2 weeks. At the same time, you can also appropriately insert the company's brand or products in the articles and updates with the taste of sharing.
8. Frequently changing IP addresses or terminal devices
Frequently changing IP addresses and switching devices will result in a different IP address for each login to LinkedIn, or the IP you use is also used by others to log in to LinkedIn. This can easily lead to LinkedIn identifying you as a risky account and imposing temporary security restrictions on you.
Kookeey recommends that you buy a static exclusive IP, and fix the IP if you like it after using it, and don't change it at will. If you have multiple accounts, you can use the fingerprint browser to create different browsers with different IP addresses to avoid account association.
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us
