Dai Xuefei, executive president of Amazon Asia Pacific, said at the 2023 Amazon Global Selling Cross-border Summit in December that the export cross-border e-commerce industry is an important force in the global economic recovery. There are hundreds of thousands of factories in hundreds of industrial belts in China, and the traditional trade of these companies is transforming to cross-border trade. When domestic brands develop to a certain level, they will naturally think of going overseas for global expansion.
2023 can be said to be the first year for Chinese companies to go overseas. According to research data from relevant institutions, there are more than 720,000 overseas companies in the country, including 640,000 cross-border e-commerce companies. This number will definitely continue to increase in 2024. In the future, more and more companies will begin to expand overseas markets. This is the general trend.
However, it is not easy to develop overseas markets. Building a brand is a hurdle for enterprises. A professional and valuable brand can help enterprises break away from the internal circulation of traffic and prices and continue to generate stickiness to consumers. However, for many cross-border e-commerce companies going overseas, building a brand is not easy, or for more small and medium-sized enterprises, maintaining the stable expansion of existing businesses is the top priority.
When developing overseas business, many companies that need to go overseas will face a basic problem, which is how to ensure the stable development of overseas markets. In order to solve this problem, many companies going overseas choose to use proxy IP tools.
What is a proxy IP?
Proxy IP refers to the IP address of network resources obtained through a proxy server. When using a proxy IP, users browse the target website through a proxy server, thereby protecting their real IP address. This method allows companies going overseas to obtain stable local IP resources overseas, facilitate business development, and also increase network stability.
Why do overseas companies need to use proxy IP?
In the process of developing overseas markets, many companies need to build cross-border e-commerce stores, operate cross-border social media accounts, conduct market research, conduct competition analysis, etc. However, some platforms or regions will control IP addresses. If you are not a local IP, the platform will take a series of measures, which will greatly hinder the company's overseas market development.
In order to solve this problem, many companies choose to use overseas proxy IPs. By using overseas static residential proxy IPs, companies can obtain a real overseas residential IP, so that various platforms will think that the company is a local user. At the same time, using proxy IPs can also better understand local market conditions and help business development.
There are also some issues to note when using proxy IP:
When using a proxy IP, you need to choose a professional proxy service provider. Different proxy service providers provide different service quality and stability. Improper selection may lead to problems such as slow browsing speed and unstable connection. Especially for companies with high requirements for overseas business, do not choose low-quality proxy IP just for the sake of cheapness.
Summarize:
In 2024, enterprises going overseas will still be a big trend with potential. For enterprises that want to go overseas, using proxy IP can help them better understand the local market situation and avoid being controlled by the platform. When choosing a service provider, you also need to pay attention to choosing a reliable proxy service provider. I hope everyone can seize this best window period for going overseas, jointly explore overseas markets, and let the world know more Chinese brands.
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