How to write Amazon search keywords?

On Amazon, the world's leading e-commerce platform, how to make your products discovered by more consumers is a question that every seller needs to think deeply about. As a bridge connecting sellers and buyers, the importance of search keywords is self-evident. So, how to write effective Amazon search keywords?

First determine the seed keywords, starting from the various angles, characteristics, and functions of the product, and then think from the user's perspective about how the user would search for this product.

Search for similar products on the Amazon platform and see what the product descriptions at the top are like, and use them as a reference.

Select good seed keywords and register them, then optimize them:

1. Choose words or short phrases and try to avoid long sentences.
2. Keep it within 250 characters, but the Indian site limits it to 200 characters.
3. Include synonyms, abbreviations and nicknames, spelling variations, but avoid spelling mistakes.
4. Use lowercase letters, do not include special punctuation, especially hyphens "—", separate words with spaces, and do not repeat words.
5. It does not contain brand names, ASIN, conjunctions, temporary expressions, subjective expressions, insulting and offensive words, and does not use singular and plural forms at the same time.

The closer the core keywords in the initial title are to the front, the greater their weight. Put important selling point keywords in the front of the title.

Title formula: brand name + core keywords + features/functions/attribute words + others (specifications/audience/scenario compatibility, etc.)

(You can add function, material, size, product model after the keyword)

In general, it is to let Amazon know what your selling points are. At the same time, you can back up the collected keywords in your favorite way. I like to record them by classification and sorting.

For keyword classification, I will register brand words, product feature words, long-tail words, etc. separately, or sort them by traffic size, degree of competition, etc.

Next, log in to your Amazon Seller Central account, select the product you want to edit, enter the edit page, fill in the optimized keywords in the corresponding fields, and then save and publish.

When it comes to collecting keywords, market research is something we must do. In addition to using Amazon's data center to check, we can also use some tools to assist us, such as Jungle Scout, Sorftime, etc. If we want more comprehensive and clear data, we can find a brand that can provide high-quality proxy IPs and use crawler technology to collect the various data we want.

In addition to data collection, high-quality proxy IPs will also help us improve operational efficiency and avoid risks such as account blocking and traffic restrictions. I use the Kookeey proxy brand, which currently meets my various needs. You can try it if you need it.