Reasons, avoidance and appeal methods for Google Ads advertising account closure

As one of the most popular advertising platforms in the world, Google Ads provides powerful advertising functions to help businesses increase brand exposure and sales. However, some users may face the situation of having their advertising accounts blocked when using Google Ads. Once an account is blocked, it will not only affect the effectiveness of advertising, but may also result in losses. So, why are Google Ads accounts blocked? How to avoid these problems and ensure the security of advertising accounts? If your account is unfortunately blocked, how can you effectively appeal?

1. Reasons why Google Ads accounts are blocked

Google Ads uses strict advertising policies to ensure compliance of advertising content. Here are some common reasons why accounts are blocked:

1. Violation of advertising policies

Google Ads has a detailed set of advertising policies, including prohibiting the promotion of illegal products, malware, fraudulent content, etc. If the ad content and landing page involve the following content, the account will be blocked:

• False or misleading advertising: Ads that do not accurately reflect the product or service or use deceptive language to attract clicks.
• Illegal or restricted products: such as drugs, gambling, adult content, counterfeit and shoddy goods, etc.
• Malware or scams: Ads that link to sites that contain viruses or malware, or that use deceptive means to steal user information.

2. Frequent modification of account information

Google attaches great importance to the security of advertising accounts. Frequent modification of account information, such as payment method, account name, contact email, etc., may trigger the risk control mechanism. In particular, if the frequency of modification of information is too high, the system may consider the account to have abnormal behavior and then ban the account.

3. Abnormal payment behavior

If there is an abnormality in the payment method of the account, such as failed credit card payment, abnormal payment requests in the account, etc., Google may suspect fraud in the account and ban the account.

4. Violation of account association rules

Google will monitor whether an advertising account is at risk of being associated with other accounts, especially when multiple accounts use the same payment method, the same IP address or similar advertising strategies, which may be judged as abnormal advertising behavior and lead to the account being banned.

5. User complaints and advertising quality issues

If an ad is marked as spam by users multiple times, or the ad quality is low, and the click-through rate and conversion rate are low, Google will evaluate the compliance and credibility of the account based on user feedback and ad performance. Long-term low-quality advertising behavior may lead to the account being blocked.

2. How to avoid Google Ads account being blocked

To effectively avoid having your Google Ads account banned, here are some important strategies to follow:

1. Comply with advertising policies

Always make sure your ad content complies with Google Ads' advertising policies. Avoid promoting illegal products or services and ensure that the language in your ads is authentic. Create high-quality ads that comply with Google's advertising policies and ensure that your landing page matches your ad content to avoid misleading behavior.

2. Provide compliant payment methods

Make sure the payment method of your ad account is legal and valid, and that the payment method information does not change frequently. If you need to change your payment method, try to update it in advance and ensure the accuracy of the payment information.

3. Maintain the stability of account information

Avoid frequently modifying account information. If you really need to modify your account information (such as changing your payment method or contact email address), please ensure that there are no abnormalities after the information is changed, and avoid modifying it multiple times in a short period of time.

4. Maintain ad quality and user experience

Optimize the quality and click-through rate of ads, and ensure that the content of the ads is attractive and relevant. The ad creatives and target pages should have a good user experience, avoiding problems such as slow loading and inconsistent content with the ads.

5. Use a separate proxy IP

If you need to manage multiple advertising accounts, use independent proxy IPs to avoid association between multiple accounts. High-quality proxy IP services (such as Kookeey proxy) can effectively avoid account closures due to IP association issues.

3. How to appeal after your Google Ads account is blocked

If your Google Ads account is blocked, don’t panic. You still have a chance to get your account back by appealing. Here are some steps to take:

1. Check the ban notice

After Google Ads blocks an account, it will send a notification email clearly stating the reason for the block. Carefully reading the block notification and understanding the specific reason for the account block is crucial for subsequent appeals.

2. Check Google Ads policies

Depending on the reason for the ban, review the official advertising policy of Google Ads to make sure you understand the relevant regulations and be prepared to provide a detailed explanation when appealing.

3. Submit an appeal

After logging into your Google Ads account, find the appeal option and submit an appeal to Google. When appealing, please clearly and accurately describe:

• The reasons and background for the ban.
• Improvements you have taken or issues you have corrected.
• Provide additional supporting documentation if necessary.

4. Optimize the account and provide additional instructions

If you find that the ban was caused by an error in the ad content or account operation, modify the relevant content and provide updated ads and landing page links. Google will usually review the modified content again.

5. Be patient and wait for Google’s response

After submitting your appeal, wait patiently for Google's response. It usually takes a few days for Google to review your appeal and inform you of the result. If your appeal is rejected, you can make further improvements based on Google's feedback and apply for another appeal.

IV. Conclusion

There are many reasons why Google Ads advertising accounts are blocked, but as long as you comply with the platform's advertising policies, ensure the stability of your account information and payment methods, and optimize the quality of your ads, you can effectively reduce the risk of being blocked. If you are unfortunate enough to have your account blocked, check the reasons for the blockage in a timely manner, understand the platform's policies, and take steps to appeal. This will give you a chance to restore your account and continue to run ads.

Using high-quality proxy services like Kookeey Proxy can help avoid the risk of being banned due to IP address or account association issues, and ensure the long-term stable operation of the advertising account.