The number scanning controversy has taken a big turn, and Amazon’s illegal variants are automatically unblocked

1. Account unblocking Many sellers who were troubled by account freezing have received good news. The sudden reversal is quite surprising.

As we all know, Amazon has always been very strict in supervising the behavior of sellers. Among them, illegal variants are one of the illegal behaviors that Amazon focuses on cracking down on. However, the Amazon platform automatically unblocked a large number of stores that were banned due to illegal variants and sent account recovery notification emails to sellers.

Looking back at Amazon's massive sweeping operation, it gradually increased its review of illegal variants in April this year. I thought Amazon had already taken action in April and it was time to take a break, but I didn't expect Amazon to launch another "sweep" operation on seller accounts in May. According to the email Amazon sent to sellers, the reason for the store being blocked was that "one or more ASIN variants created by the seller violated Amazon's ASIN creation policy."

It should be pointed out that most of the accounts that were automatically unblocked this time were variants of illegal accounts in May, and the accounts blocked in March and April have not yet been restored. However, sellers can rest assured for the time being, as long as there are no repeated serious violations, they will basically be unblocked.

As we are preparing for the July Prime Day sale, the account ban will inevitably disrupt the sellers' preparations. For sellers, this change is undoubtedly a great blessing. After receiving the unblocking email, many sellers said that their stores have resumed normal operations and the products have been put back on the shelves. Although some product links have been deleted or need to be merged again, it is a huge improvement compared to the previous complete ban.

2. Compliance with regulations is very important In the vast world of cross-border e-commerce, countless merchants and consumers have achieved cross-border transactions through e-commerce platforms. However, with the increasing prosperity of the market and the intensification of competition, the importance of compliance with regulations has become increasingly prominent. This is not only a responsibility to consumers, but also an important measure to safeguard the interests of sellers themselves.

Nowadays, major e-commerce platforms and market players are increasingly cracking down on illegal sales, which can be clearly seen from the frequent sweeping operations launched by Amazon. In addition, Russian e-commerce giant Wildberries also recently issued an important announcement, stating that from May 15 this year, sellers will be fined 25,000 rubles to 1 million rubles (about RMB 1,988.1 to RMB 79,524) for illegal business operations. If sellers repeatedly violate the rules, some fines will gradually increase with the number of times.

Even so, there are still many people who are lucky enough to think they can escape the scrutiny. But after all, "the net of heaven is vast and nothing can escape it" and "if you walk by the river, you will get your feet wet." Once a car fails, the impact it brings cannot be underestimated.

For example, the once cross-border super seller Zebao is now in deep trouble, which may be closely related to the Amazon account blocking wave of that year. It is reported that in 2021, Amazon broke out a large-scale account blocking wave, and Zebao, which started with the distribution route and had illegal order-brushing behavior, naturally became the focus of the crackdown. In this account blocking wave, Zebao had six major brand stores blocked, and suffered heavy losses.

Recently, its parent company released its 2023 financial report. Judging from the data, its performance is worrying. It even received an annual report inquiry letter from the Shenzhen Stock Exchange, which pointed out that Xinghui Precision Manufacturing needs to explain whether the Amazon account blocking incident and a series of tax payment matters that year will have subsequent impacts on its cross-border e-commerce business.

In general, compliant sales are the cornerstone and future of cross-border e-commerce. Sellers are required to strictly abide by relevant laws and regulations in terms of product quality, intellectual property rights, taxation and customs. Looking ahead, the compliance construction of the e-commerce market will only become more stringent. Therefore, sellers must not take chances and always remember the truth that "if you often walk by the river, you will get your feet wet."