Things to note and how to operate TikTok in 2025

With the rise of TikTok in the global e-commerce field, more and more sellers are beginning to pay attention to how to open their own stores on this platform. TikTok is not just a short video platform, it has gradually become a powerful e-commerce channel, especially in the field of cross-border e-commerce. This article will give you a detailed introduction to the operating skills of TikTok Seller Center and provide the latest entry tutorials in 2025 to help you efficiently enter TikTok and quickly start your e-commerce journey.

1. Introduction to TikTok Seller Center

TikTok Seller Center is the core platform for sellers to manage their stores and products. It provides merchants with multiple functions, including product upload, order management, payment settings, data analysis, etc. Through the Seller Center, merchants can directly interact with global users, increase brand exposure and promote sales.

2. Tutorial for entering TikTok in 2025

1. Create a TikTok merchant account
   • Visit TikTok for Business and click Sign Up.
   • Fill in the necessary business information, including company name, tax number, contact information, etc.
   • Submit for review and wait for confirmation from TikTok.
2. Prepare the materials
   • Upload your company business license or other valid certification documents.
   • Provide valid payment information and return and exchange policy to ensure compliance with TikTok's rules.
3. Set up shop
   • Complete the basic store settings, including brand name, logo, store introduction, etc.
   • Confirm the store's logistics delivery method and product categories.
4. Product upload
   • Add your product information, price, inventory, etc. through the product upload tool in Seller Central.
   • Upload high-quality product images and descriptions to attract consumers' attention.
5. Complete the entry review
   • TikTok will review your store information, usually within a few days.
   • After the review is passed, your store can go online and start taking orders.

3. How to increase store exposure and sales

1. Optimize your product pages
   • Make sure your product title, description, price, and image quality meet TikTok’s recommended standards. Attractive content can increase click-through rates.
2. Leverage TikTok advertising
   • TikTok's advertising system is very powerful. Through precise advertising, you can accurately recommend your products to target users.
3. Increase engagement through TikTok live streaming
   • TikTok live streaming is an effective way to engage with your audience and sell your products directly. Through live streaming, you can increase product exposure and improve conversion rates.
4. Collaborate with TikTok creators
   • Collaborating with influencers on TikTok can increase awareness of your brand and bring in more traffic.

4. Frequently Asked Questions

1. What qualifications are required to enter TikTok?
   • The company needs to provide a valid business license, tax number, bank account information, etc.
2. Does it support cross-border e-commerce?
   • Yes, TikTok allows cross-border sellers to settle in and sell globally. You can choose to open stores in different countries to expand your market reach.
3. Can I set prices freely after I move in?
   • Yes, sellers can set reasonable selling prices based on market demand and product features.
4. How to ensure account security?
   • It is recommended to enable two-factor authentication (2FA) to protect account security and update passwords regularly.

V. Conclusion

TikTok Seller Center provides merchants with a tool platform for efficient store and product management, with a simple entry process and complete functions. With the above entry tutorials and practical suggestions, you can smoothly start your TikTok e-commerce journey, increase brand exposure and expand sales channels. Whether you are a cross-border e-commerce novice or an experienced seller, you can seize this traffic bonus and improve sales performance through TikTok's powerful platform.