LinkedIn is a platform focused on social networking for professionals. It is a powerful tool for building connections and expanding career development opportunities in the workplace. It has many high-quality customer resources and plays an immeasurable role in developing potential customers, marketing products and shaping corporate image. It is a platform that foreign trade people and operational marketing personnel cannot miss.
Since the purpose is to develop customers and market products, multiple accounts working together can achieve better results.
The role of multiple LinkedIn accounts:
1. Expand your network and increase the number of potential customers
A LinkedIn account can have up to 30,000 (30,000) friends. Although this number is huge, LinkedIn has limits on sending friend requests. So, if you have more LinkedIn accounts, you can add friends in batches without worrying about the limit on the number, and expand your network of contacts.
2. Backup account
As we all know, newly created LinkedIn accounts are very fragile. If you don't take good care of your account, it may be blocked. For example, if you frequently send a large number of friend invitations, add a large number of groups, or publish content that violates the platform rules, it will lead to account blocking. In this way, all your efforts in developing customers and marketing products on it in the early stage will go to waste. The purpose of creating multiple accounts is to prevent problems before they happen.
3. Targeted operations
When you have multiple LinkedIn accounts, you can also use them for targeted operations. The content and functions of each account are different, which increases brand recognition, shows the professionalism of the company or brand, and wins more customer trust.
4. Increase product exposure and improve marketing effectiveness
Publishing a product on one account may yield little effect, but if multiple accounts are operated in batches, your company's products can have more exposure on the platform, thereby improving marketing effectiveness and increasing customer resources.
Although there are many obvious advantages to running multiple LinkedIn accounts, there are also certain risks in running multiple accounts in batches. If you want to log in to multiple LinkedIn accounts on one device, or multiple people log in to the same account, these will cause the accounts to be linked, and eventually your multiple accounts may be closed, affecting your entire business.
How to ensure the security of multiple LinkedIn accounts?
1. Complete your personal information. It is recommended to use real information for registration. Do not make false information. In addition, you should standardize the information in your personal information. It is best to have a detailed personal profile and work experience, and do not modify it at will. Improve your personal image, so that when you send friend invitations, the acceptance rate will be higher.
2. Avoid manually adding friends frequently or sending repeated messages to multiple friends in a short period of time. If you do these things in a short period of time, the LinkedIn platform will detect abnormal behavior in your account based on the frequency and speed, which may easily lead to restrictions on adding friends or login to your LinkedIn account.
3. Dynamically avoid too many hard advertisements + website links, and present more in the form of pictures + professional text.
4. In daily operations, interact more with others, comment, like or forward high-quality dynamic content, and then it is best to publish valuable content, so that your account will be easier to attract attention.
5. Use an anti-association fingerprint browser.
If one person operates multiple LinkedIn accounts, he must do a good job of preventing the accounts from being associated. It is obviously unrealistic to use multiple devices. You can open multiple LinkedIn accounts directly in this anti-association browser. Currently, most cross-border people and foreign trade people are using fingerprint browsers . It simulates or modifies the browser fingerprint parameters to provide a unique fingerprint for each of your accounts, and each account is independent and private, and the data will be encrypted, so that even if multiple accounts are logged in on one device and one browser, the platform cannot detect it, completely avoiding account association. At the same time, you can use the automation function of this browser to realize account operation automation. The most important thing is that if you want to transfer an account to other people in the team, you can also share and transfer and assign permissions to help team collaboration more smoothly.
6. Enable LinkedIn Assistant. Its main functions are keyword search for customers, batch adding of friends, batch sending of messages, etc.; its main role is to replace manual work, improve operational efficiency and be safer.
Summarize
No matter which platform you operate or market on, you can’t rush into it. You have to be careful and patient, because maintaining an account is a long and continuous process.
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