Why cross-border e-commerce must use local residential IP servers

It is very important to prevent account association in cross-border e-commerce foreign trade operations, and the IP address is also very important.

If you use an ordinary cloud server, because the IP is the IP of the computer room, there is a high possibility of association, and the credibility of the account is also different. Therefore, for cross-border e-commerce, basically fixed local home broadband IPs are used to operate accounts. For example, Amazon sellers usually use broadband IP addresses used by ordinary residents in the United States. Just like in China, the computer is placed in an ordinary family residence and then applies for broadband from the local operator. This IP address is the network environment used by ordinary people.

In the practice of providing services to many corporate customers, we found that many accounts that need to be operated have requirements for IP addresses. The same IP address cannot be mixed and cloud servers should be avoided as much as possible, because cloud servers are computer room IPs purchased in bulk by manufacturers. Here are some precautions and experiences to share with you:

1. Precautions for operating local bank accounts, government accounts, and PayPal accounts. Our cross-border e-commerce companies are most often exposed to the capital link in business operations, such as docking platforms such as Amazon's local bank accounts, PayPal accounts, etc. Among them, financial accounts are what we must pay special attention to. Whether it is a bank account or PayPal, there are a lot of technical details for risk control. If the IP address changes frequently, using the computer room IP or an IP with a low credit score can easily lead to risk control. Once a problem occurs with the capital account, it is a very serious problem for the company, affecting all our business operations, so we must operate with caution. It is best to use the IP of a local ordinary household broadband. The simplest solution is to rent a house locally to get broadband, and then use the computer inside to perform all account operations remotely.

In addition, there will be local government accounts, processing and declaration of various tax platforms, etc., which cannot be neglected. Using local residential IP to look like local people is the only way to conduct business stably.

2. To operate multiple e-commerce accounts, such as Amazon, in order to avoid association, first of all, the IP addresses must be separated and cannot be the same. In addition, the registration information must be completely separated and cannot be associated. In subsequent operations, a fixed IP address is used for the most stable operation. If you use the IP of the cloud server's computer room, you don't know whether the IP you are using now has been used to register Amazon and what business this IP has done before. This is also the reason why cloud server IPs are not suitable for cross-border e-commerce. Their IPs are not clean enough and their reputation is not good. They may have also been used for spam-related things. In this way, these IPs will be considered low-quality by e-commerce platforms. If you use these IPs to manage and maintain accounts, your account reputation and ranking will be affected. Therefore, cross-border e-commerce is not just an independent IP. You must consider I P quality and credibility, among which the local home broadband IP and the local base station IP (that is, the IP used by ordinary users for mobile phone traffic to access the Internet) are the two IPs with the highest quality, because these IPs are owned by local operators and are only provided to local home broadband users. The computer room cannot get this kind of IP, and therefore the IP used by local residents' home broadband has the best quality and the best credibility. They are all used for ordinary Internet access and there is no situation of selling them to many people for use, so there is no record of abuse, so the IP quality is naturally good. This kind of IP is the most stable and reliable for operating e-commerce accounts, and is helpful for the ranking of business development platforms. To put it simply, using residential IP can enjoy the same fair treatment as local people, and will not cause difficulties in business development due to poor IP credibility.

In current actual practice, there are mostly the following situations, and I will analyze the advantages and disadvantages for you:

1. Use the cloud server's computer room IP

This solution has the advantages of being cheap and low cost, but it is not suitable for business development because the IP quality is poor and it is easy to be downgraded by risk control.

2. Use so-called native IP pseudo residential IP

Many people buy some native IP proxies or fake residential IPs, which are also not easy to use, because these are actually the same as the data center IPs, but they are less used, so the credibility is not that bad, but they are very unstable.

3. Use base station IP proxy

There is also a kind of Mobile Proxies proxy, which is also called base station IP proxy. The quality of this IP is okay, but the disadvantages are also obvious. First, the price is sky-high. 1G of traffic is charged according to traffic volume, which is as high as more than 20 US dollars. For example, using 100G of traffic per month will cost nearly 20,000 yuan. If it is only used to operate e-commerce accounts, it is okay. This does not consume too much traffic. If the company wants to carry out TikTok live broadcast and other businesses, the cost of this traffic will be very high. Second, this type of IP has also been used in large quantities. There is no way to guarantee whether anyone has used these IPs to register for e-commerce platforms before and whether they have been subject to risk control by the e-commerce platforms.

4. Use a local residential IP server

After the above analysis, you should know that the IP of the computer room is almost unavailable, and the base station IP proxy is too expensive. So is there a solution that does not limit the traffic and has high IP quality? There was no solution before, but there is now. You should know that the United States is a credit society. Whether you rent a house or get broadband or do anything else, you need to check your credit score. Even if our cross-border e-commerce companies have a lot of annual revenue, it is very difficult to rent a house and get broadband in a strange country without local resources. It takes a lot of time and energy and requires special maintenance. Combined with the labor wages in the United States, it may be better to buy a base station IP proxy directly.

Therefore, if a merchant can provide a server hosted in a local home environment, it is the most suitable choice. In this way, it is exactly the same as the locals, the broadband is the same as that used by local residents, the IP segment and credibility are also the same, and the fiber-optic broadband has no traffic restrictions, which is most suitable for our company to conduct business.