A must-read for beginners! Detailed explanation of TikTok store entry process and operation skills

As one of the fastest growing social platforms in the world, TikTok has become an important battlefield that e-commerce sellers cannot ignore. The launch of TikTok Shop enables merchants to display, promote and sell products directly on the platform, realizing a closed loop from content to transactions. For sellers who want to expand into the international market, successfully entering the TikTok store is a key step. This article will introduce the entry process, necessary conditions and operational precautions of the TikTok store in detail, helping you easily start your global e-commerce journey.

1. Advantages of TikTok Store

1. Huge traffic : With more than 1 billion monthly active users worldwide, it has a huge potential customer base.
2. Social fission : The model of short video + live broadcast + sales can easily form social communication and improve conversion rate.
3. Localized market support : Supports multi-national market operations and helps sellers quickly expand into the international market.
4. Diversified marketing methods : short videos, live broadcasts, collaboration with influencers, etc. can be used to attract traffic and increase sales.

2. TikTok Store Entry Requirements

TikTok Shops in different regions may have different entry requirements. The following are the general conditions:

• Corporate or individual seller identity : You need to provide a business license or personal identity information for review.
• Comply with platform category requirements : Some countries have restrictions on certain product categories, and you need to ensure that they comply with platform policies.
• Payment account : Bind Stripe or other payment methods that comply with TikTok regulations.
• Logistics capabilities : Ensure the ability to support delivery and after-sales services in target markets.

3. TikTok store entry process

1. Sign up for a TikTok Shop account
   • Visit the TikTok Shop official website and click “Join Now”.
   • Select the country of residence and fill in your company or personal information as required.
2. Submit review materials
   • Upload your business license or personal identification.
   • Bind the payment account and contact information.
   • Set basic store information, such as store name, main product categories, etc.
3. Store audit passed
   • The review usually takes 1-3 working days, during which time you can check the progress.
   • After passing, you can enter the backend to complete the store information and start uploading products.
4. List products and optimize operations
   • Choose products that meet the needs of TikTok users and optimize titles, images, and descriptions.
   • Create short video content and use TikTok's recommendation mechanism to gain more exposure.
5. Marketing promotion and cooperation with influencers
   • Participate in TikTok live streaming or collaborate with influencers to increase sales conversion.
   • Use TikTok's advertising system to deliver targeted ads and improve ROI.

IV. Things to note when operating a TikTok store

1. Comply with TikTok platform rules : avoid selling illegal products and prevent your store from being banned.
2. Optimize content marketing : short video + live broadcast is the key to improve content quality and enhance interactivity.
3. Control logistics and customer service experience : ensure fast delivery, provide high-quality after-sales service, and improve user satisfaction.
4. Data analysis and optimization : Regularly check TikTok Shop background data to optimize product pricing and delivery strategies.

V. Conclusion

TikTok stores provide new opportunities for cross-border e-commerce, but successful operations require refined strategies and continuous optimization. From the entry process to store operations, each step requires full preparation to ensure the long-term and stable development of the store. By making rational use of the traffic advantages and social communication attributes of the TikTok platform, merchants can reach global consumers more efficiently and achieve brand growth.