Did you encounter this situation when you started TikTok? After going through the tedious installation and environment adjustment, you can finally publish your first video.
After posting, I can’t wait to refresh the video every minute to see if there are any likes or followers. However, 12 hours have passed and the video still has 0 views. What is the reason? And how can I solve the 0 views problem?
Generally speaking, a TikTok video will have some views after it is released. If the number of views is still 0 after one day, there may be five reasons:
- Review delay issue
- Hardware device problems
- Software environment issues
- Video content issues
- Video duplication check problem
01Review delay issue
This is a problem with TikTok's system. During certain periods of time, certain types of videos may be more strictly reviewed due to certain current events. Sometimes, a posted video will receive likes and comments, but still show zero views. This may be the result of TikTok's data delay, because the video itself has traffic, but the homepage data has not been updated yet. It may take several hours or even a day for a new account's video to be recommended.
Workaround
Normally, a normal video will have views within 24 hours after it is released. If you have released 5 videos and still have 0 views, it is recommended to create a new account.
02Hardware device problem
Hardware problems mainly involve mobile phones. They mainly involve whether the phone has a card inserted, whether there is residual operator information (contract phones may often encounter this problem), whether the phone version is too low, and whether the phone is using an Android phone.
Workaround
① If the phone has a card inserted, please remove the card. If the carrier information is still displayed after removing the card and cannot be erased, it is recommended to replace the phone.
② It is recommended to choose an iPhone 7 or above. It is not recommended to use an Android phone because Android is not compatible with Google and many strange problems will occur.
03Software environment issues
Software environment issues involve email, IP address, DNS, system language, system time, and advertising tracking on iPhones.
Workaround
① Email: When registering a TikTok account, using a domestic email address may lead to risk control restrictions. To avoid this problem, it is recommended to register with a foreign email address or an email address that is not restricted by a domain name, such as using a gmail email address to create a TikTok account.
②IP address: Locating the IP address overseas is a basic condition for using TikTok, otherwise you will not be able to use TikTok normally. So which country or region to locate the IP to depends mainly on your target. Once the IP address is determined, do not change it at will, otherwise the system may detect and mark the account.

③ System time zone and language: DNS and system language should also be consistent with the country or region of the IP address. For example, if you are working on an account in the United States, the system language should be changed to English. If you are working on an account in Indonesia, the language should be changed to Indonesian. When setting the system time, try to set it according to the specific city of the IP, because the time zones of different cities in some countries are different. For example, the United States spans from West 5 to West 10.
④Advertising tracking: For users of Apple phones, in the privacy settings, “Limit Ad Tracking” needs to be enabled for versions below iOS 14, and “Personalized Ads” needs to be turned off for versions above iOS 14.
You can check whether the above conditions are met by opening the website http://whoer.net.
⑤ Node line pollution: In addition to the above indicators, you also need to pay attention to the node line pollution problem. If the usage frequency of some IP nodes is too high, it may also be detected as abnormal, resulting in abnormal video playback volume. In this case, you should replace the new IP node to start a new account.
04Video content issues
The video content mainly involves problems such as poor video quality, blurry images that will lead to failure to pass review, music copyright, and video categories that are too boring.
Workaround
① Unclear image quality: Ensure that lossless transmission is used during video transmission to avoid image quality degradation. There are many lossless transmission methods and tools, such as AirDrop between Apple phones and data cables between computers and phones.
② Music copyright issues: TikTok has a strong sense of copyright and ensures that the music used has copyright usage rights, otherwise the video may be hidden or unable to be published.
③Video category issues: The video category is too boring, the content is uneventful, and does not conform to the logic of TikTok short videos (strong sense of rhythm, novelty, etc.). It will also cause the platform not to push the video. Therefore, before preparing to do TikTok, think about the positioning first, understand the platform, what types of content users like, and then start operating the account.
05Video duplication check problem
TikTok, like the domestic Douyin, will check for duplicate video content. If the same video is moved too many times, it will be identified by the system and labeled as "duplicate content", and the platform will limit the flow of such videos.
Workaround
① Avoid using too many filters or masks when editing, so as not to affect the quality of the video. Generally, three to four editing techniques are sufficient. (For example, mirror flipping, frame extraction and insertion, cutting off the head and tail, adding masks, adding filters, speed change, zooming, adding text, changing music, etc.)
② Avoid using videos that have been moved too much, so as not to spend too much time and energy on complete deduplication. Try to choose the latest or less popular videos for secondary creation.
③ Make original videos. If you want to operate better on TikTok in the long run, you cannot do without the operation of short videos. After you are familiar with the TikTok operating procedures, you can try to shoot videos yourself and establish SOP to improve efficiency.
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us