Tiktok account maintenance strategy- Tiktok operation skills sharing

tiktok account maintenance guide 1-What is TikTok account maintenance?

Tiktok's operation usually includes three parts. The first step is to register an account, the second step is to maintain the account, and the third step is to post videos and bring goods. Today we will focus on how to maintain an account. The so-called Tiktok account maintenance refers to a series of operations to increase the weight of our account. The higher the weight, the more recognized the platform is, and the more exposure the same video will get. For novices, maintaining an account is a very critical step. If the account weight is relatively high, it means that you can get more playbacks, more likes and fans, and the product sales will be higher. After the account is registered, the first 7 days are usually the best time to maintain the account. The user operation behavior in these few days determines the weight of the account. For cross-border merchants who take the route of boutique accounts, the level of account weight directly determines whether the account can be successful. The importance of Tiktok account maintenance is self-evident.

Tiktok Operation

Tiktok account maintenance strategy 2 – Which Tiktok accounts need to be maintained

1. Newly registered account, which is what we commonly call a white account. A newly registered tiktok account has no weight, and there are no tags or vertical categories in the platform system. It is like a new employee. Whether he is mediocre or promising, you need to try him out to know.

2. Accounts that have been silent for a period of time. Some accounts have been silent since they were registered and have not been used much. At this time, the Tiktok platform does not have enough data to judge the quality of the account, so it is necessary to improve the account's data and weight through account maintenance operations. This type of account is actually no different from a newly registered white account.

3. Accounts that have been demoted due to operational errors. This is usually a high-quality account that has been in operation for a long time and has many works and fans. The account was demoted due to accidental misoperation and violations. After a period of maintenance (such as increasing the account's active time and regularly publishing high-quality works), the account's weight can be restored. If the account has been in operation for a short time, or the account itself does not have many works and fans, such an account has no value and can be directly abandoned.

4. TikTok accounts with less than 1,000 views for each video they post. When a TikTok account posts a low number of views for each video, many friends always try to find the reason, or hope to solve the problem by maintaining the account for a period of time. In fact, this is a wrong approach. For such accounts, we simply give up and create a new account. Because the cost of maintaining a new account is lower. If we want to grow into a towering tree, we need to select good seeds instead of working hard on bad seeds.

Tiktok cross-border e-commerce

Tiktok account maintenance strategy 3 – Specific operation methods of Tiktok account maintenance

1. A safe and stable Internet environment is crucial, including the software and hardware environment and IP. Strictly maintain one account per cloud phone and one account per network address. This is the basis for operating a good tiktok account. If this step is not done well, many other tasks will be in vain. Sharpening the knife does not delay the chopping of wood. Only a safe and stable account environment can be recognized by the TK platform and have the possibility of obtaining a higher weight.

2. Do not change the login device or Internet IP for the same Tiktok account, because the IP address represents the location in the network. Changing the login device will trigger the platform risk control and reduce the account weight. Tiktok will mark your device as having problems and generally require users to verify the login information. For a short period of time, the posting and playback of videos may be restricted. More seriously, it will lead to the inability to like and follow or the posted videos having 0 playbacks.

3. After registering an account, don't rush to post videos. Instead, you need to increase the activity of the account and locate the vertical label of the account. Log in for 1 to 2 hours every day and browse videos. For some high-quality videos, you can like, follow and comment appropriately while paying attention to the completion rate. Slowly increase the weight of the account and strengthen the positioning label of the account. The more time you brush, the more active Tiktok officials will think you are. When brushing videos, you should follow the account positioning you want to do and try to watch relevant videos. Over time, the platform will recommend more and more videos in this regard to you. If the video recommended to you by the Tiktok platform is not the category you want, you can enter keywords in the search bar, search and watch related videos. If you think the work is good, you can also like and comment appropriately. After that, you go to the homepage to continue brushing the videos recommended by Tiktok to you. In this way, after brushing for 3 to 5 days, the label will be formed, and the verticality and relevance of the account will be there. Be sure to pay attention to the verticality of the video, and the content should not be too messy, otherwise the system will not be able to recognize your interests and hobbies to tag you, and the weight of the account will be difficult to improve, and the fan conversion rate in the future may also be very low.

4. Complete the user's personal information. When registering, try to fill in the account information, such as avatar, nickname, and signature carefully, and do not modify it casually in the future. If you need to modify it, you need to modify it a little bit every day, such as changing the name today and changing the introduction a few days later. Do not modify all the information at once.

5. Bind Tiktok with accounts on other overseas social media platforms, such as Google account/Facebook/Instagram/Twitter. Account binding between these different platforms can increase account weight and improve account credibility.

6. After about a week, the vertical labels of the account have basically been positioned. Now you can start publishing videos and officially start selling products through Tiktok short videos.

7. Pay close attention to the data of the video. If someone comments in the comment area, reply promptly and quickly. When replying to the comment, ask them a new question and guide the customer to comment again. This question and answer will increase the interaction rate of the video. For videos with high interaction rates, the platform will give more traffic and exposure.

Tiktok short video goes overseas

Tiktok account maintenance strategy 4 – publish high-quality short videos

1. Use a mobile phone or professional photography equipment to shoot some entertaining and attractive videos, and then edit and modify them through editing software to make high-quality short videos, and post them on the Tiktok platform every day to attract users to watch. Tiktok is a short video entertainment platform, and making high-quality original videos is always the best way.

2. If you want to create a short video matrix, you can download popular videos from the domestic Douyin and Kuaishou platforms, and use professional editing tools for secondary creation, such as co-shooting, AI face-changing, dubbing conversion, background material replacement, watermark removal, etc., so as to obtain a large number of original videos. These videos are posted on Tiktok, and the probability of becoming popular is very high.

3. The short videos you make should be relatively short, usually about 17 seconds. Tiktok is an entertainment-oriented platform, and most of the viewers are young people who come to the platform to watch videos for entertainment and relaxation. If the video does not attract the audience's attention within a few seconds, they will swipe away, which will seriously affect the completion rate of the video. The completion rate of a video is a very important factor. The higher the completion rate, the more interested the user is, and the platform will push more traffic. For videos that are too long, few people will be patient enough to watch them.

4. You can find two or three particularly successful industry leaders in the same category, and try to imitate the style of the big Vs in the vertical field, follow their example, observe the background music, tags and other information of the video copy posted by them, in short, learn from others' strengths, find the differences between you, and highlight the characteristics of your own videos. Imitation is the fastest way to learn, and following the footsteps of successful people is often the fastest way to success.

5. Pay attention to major news events and hot topics at home and abroad. You can take advantage of the popularity by co-shooting, shooting the same style, quoting hot words, hot events, etc. The Tiktok platform likes to push hot topics, and the spectators also like to watch videos of hot events.

6. Use high-authority accounts to follow your new account and like your videos, or invite friends/industry experts to comment on your videos. If conditions permit, for some good works, you can find tiktok to buy some traffic, and optimize the video playback data in this way to obtain a higher weight.

Tiktok brings goods

Tiktok account management strategy 5 – some taboo operations

1. Use devices that are not recognized by the platform to access the Internet, such as domestic mobile phones, unclean network environments, etc.

2. Change the IP address during operation.

3. As soon as the account is registered, the video is published in a hurry without any weight or label.

4. Being eager for quick results when browsing videos, like, comment and forward videos without finishing watching, which is abnormal behavior.

5. The video resolution is low and the picture is blurry, which is defined as low-quality work by the platform

6. A large number of videos are copied and are not original works.

7. The account is rarely online and has low activity.

8. Sudden cessation of work updates will lead to a sharp drop in platform traffic.

9. Chinese words or characters appear in the short video.

10. The short video catalog published is chaotic, with different styles and no obvious labels and vertical fields.

How to maintain a Tiktok account

Tiktok account maintenance strategy 6 – How to know if you have maintained a good account?

1. The labels have been added. More than 60% of the videos recommended to you by the Tiktok platform by default are the types of videos you want to post, which means that the labels have been added and the verticality has been increased, and the first step of maintaining the account has basically been completed.

2. After opening Tiktok, the platform will not have any prompts such as abnormal login environment, limited flow, blocked videos, abnormal publishing, etc.

3. Once the number of views of the released videos exceeds zero, the account is basically maintained. If the number of views of the initially released videos exceeds 1,000, then this account is worth focusing on.

4. You can freely like and follow other people's works without any restrictions. Newly registered accounts can generally only follow three or four bloggers, especially for bloggers with a large number of fans. It is often difficult to like and follow. This is a manifestation of low account weight. After the account is successfully maintained, the upper limit of likes and follows is greatly increased.

For Tiktok operators, account maintenance is a very important link. Continuously learning and improving Tiktok account maintenance skills is an essential element for success.