TikTok’s new feature interpretation: How to use “Account Health Report” to improve performance?

As TikTok develops globally, the platform has increasingly stringent requirements for standardized account management and content quality. Recently, TikTok launched a new feature called "Account Health Report", which provides creators and businesses with a tool to fully understand their account performance and operating status. This feature can not only help users optimize content strategies, but also effectively avoid the risk of account suspension. This article will analyze this feature in detail and provide practical suggestions for improving health.

1. What is TikTok’s “Account Health Report”?

"Account Health Report" is a data analysis tool launched by TikTok to help users monitor the overall status of their accounts. It reflects the health of the account through a number of key indicators, including content compliance, interactive performance, and activity.

Key features :

1. Violation record display : List in detail whether recent content violates platform rules.
2. Interaction data summary : displays video likes, comments, shares and other indicators.
3. Content performance comparison : Provides the popularity of content types to help optimize publishing strategies.
4. Health score : Score the overall performance of the account and indicate potential risks.

2. Why is account health important?

1. Avoid account suspension or throttling <br>Accounts with low health are more likely to be subject to throttling or suspension penalties, especially for accounts with a history of violations.
2. Improve content exposure <br>Healthy accounts are more likely to obtain referral traffic, allowing videos to reach more users.
3. Optimize business value <br>For brands and merchants, healthy accounts are the prerequisite for user trust and the basis for continuous monetization.

3. How to use the "Account Health Report"?

1. Access path <br>Find the "Account Health Report" option in TikTok's "Creator Center" or "Business Tools" to view the overall status of your account.
2. Data interpretation
   • Violation records : Check each item to see if there is any content that violates the platform's community guidelines.
   • Engagement Analytics : See which content generates high engagement and which content falls flat.
   • Trend Assessment : Watch for fluctuations in your account health score to identify any issues.
3. Problem feedback <br>If you find any erroneous violation records, you can provide feedback through TikTok's appeal channel and restore your account status in a timely manner.

4. 5 practical suggestions for improving health

1. Comply with platform rules <br>Read and strictly abide by TikTok's community guidelines, especially in the content creation process, avoid using sensitive words or illegal materials.
2. Stick to original, high-quality content <br>Posting original, engaging videos is the key to improving account health, while maintaining update frequency and avoiding long periods of inactivity.
3. Active interaction <br>Interact with audiences to increase fan stickiness and account activity by replying to comments, hosting live broadcasts, etc.
4. Clean up illegal content regularly <br>Check historical content and delete videos that may pose a risk of illegal activities to avoid affecting health due to old content.
5. Optimize strategies with data <br>Use the "Account Health Report" to find the characteristics of highly interactive videos, adjust subsequent creative directions, and improve overall performance.

5. What does the “Account Health Report” mean to different users?

1. Ordinary users <br>Help understand account status, adjust usage habits, and avoid the risk of account suspension due to violations.
2. Content creators <br>Provide creative references and data support to improve video quality and account performance.
3. Brand merchants <br>Ensure the stability of accounts in marketing activities and maximize advertising effectiveness.

VI. Conclusion

The "Account Health Report" feature launched by TikTok provides users with a new tool for scientific analysis and management of accounts. By making reasonable use of this feature and adjusting the operation strategy based on actual conditions, it can not only effectively improve the health of the account, but also provide strong support for content creation and brand promotion.