What are the types of TikTok ads? How to choose and deliver them efficiently?

As TikTok 's global traffic explodes, more and more cross-border e-commerce companies and brands are starting to use this platform to run advertisements to attract target users. However, successful advertising not only relies on creativity, but also requires a deep understanding of advertising types and compliance with platform rules. This article will introduce TikTok's advertising types and delivery strategies in detail, and provide practical suggestions for IP management.

1. What are the types of TikTok ads?

The TikTok advertising platform offers a variety of advertising formats to suit different marketing goals and budget requirements. The following are the main types of TikTok ads:

1. In-Feed Ads

• Features : Appears in the recommendation stream when users browse videos, and supports users to like, comment, share or click on links.
• Suitable goals : Increase brand exposure, drive traffic to independent sites or e-commerce platforms.
• Suggested content : Deliver product value in the form of short videos, try to be eye-catching and integrate into the natural content flow.

2. Brand Takeover Ads

• Features : The full-screen ad that users see first when they open TikTok has a short display time but a strong impact.
• Suitable for : large-scale brand promotion and event publicity.
• Limitations : Higher prices, usually chosen by big brands.

3. Hashtag Challenge Ads

• Features : Attract users to participate and create content through creative topics, thus achieving viral spread.
• Suitable for : Improving brand interaction rate and user engagement.
• Case : A beauty brand launched the #beautychallenge, where users showed the before and after comparison of their makeup through videos.

4. TopView Ads

• Features : Similar to brand takeover ads, but appears a few seconds after the user opens the app and displays longer video content.
• Suitable goals : brand exposure, promotion of sales activities.
• Advantages : High visual focus, can be displayed continuously for more than 15 seconds.

5. TikTok Shopping Ads

• Features : Combined with TikTok's e-commerce function, users can directly view products and place orders after clicking.
• Suitable goals : Directly promote conversion rate and increase sales.
• Application : Mostly suitable for fast-moving consumer goods such as clothing, accessories, and cosmetics.

6. Dynamic Ads

• Features : Automatically generate and deliver personalized ads that match user interests through intelligent algorithms.
• Suitable goals : personalized recommendations and precise conversions.
• Requirements : A complete product material library must be provided.

7. Branded Effect Ads

• Features : Brands work with TikTok to customize interactive AR effects to attract users to use and spread the app.
• Suitable goals : Improve the fun of brand activities and increase brand favorability.

2. Practical tips for running TikTok ads

The success of TikTok advertising depends not only on choosing the right type of advertising, but also on the formulation of the delivery strategy and the control of details.

1. One number, one IP, avoid account association

• Reason : TikTok has very strict account management. Using the same IP address for multiple advertising accounts may lead to account association, thus affecting account security or even being banned.
• Solution : Choose a high-quality IP proxy service, such as Kookeey Residential IP , and assign an independent residential IP to each advertising account to simulate the real user environment and reduce risks.

2. Determine the target audience and delivery area

• TikTok supports precise audience targeting by country, region, age, interests, and other dimensions.
• Select markets based on product characteristics. For example, Southeast Asia is suitable for beauty and fast fashion, while North America is more suitable for high-end outdoor products.

3. Content Creativity is King

• Short video content must grab the user's attention within the first 3 seconds .
• Make your content more engaging with hit music, funny elements, or real user stories.

4. Test and optimize your ads

• A/B testing was used in the early stages to compare the effects of different materials, copywriting, and target audiences.
• Optimize advertising strategies based on data (click-through rate, conversion rate, viewing time).

5. Capitalize on TikTok trends

• Follow platform hot spots, such as holiday events or popular topics, and incorporate creative advertising.

3. Kookeey Residential IP: Assisting TikTok Ads to be Safely Placed

In order to ensure the security and long-term operation of the advertising account, it is key to choose a stable and reliable IP proxy service. The following are the advantages of Kookeey residential IP :

1. Real residential IP
   • The IP comes from the real user network and is not easily identified as a proxy, so it is highly secure.
2. Global Coverage
   • Support multiple countries and regions to meet the advertising needs of different markets.
3. Fast switching, stable connection
   • Provide high-speed, low-latency IP services to avoid interruptions in delivery due to network problems.
4. Privacy Protection
   • End-to-end encryption technology is used to ensure the privacy and security of advertising operations.
5. High cost performance
   • Flexibly choose packages according to your needs, suitable for cross-border e-commerce and TikTok advertising novices.

Recommended reason : Whether it is creating multiple accounts or placing advertisements in different regions, Kookeey residential IP can provide stable technical support and is the only choice for cross-border e-commerce to place TikTok advertisements.

4. Conclusion: TikTok advertising helps cross-border e-commerce growth

TikTok advertising provides excellent promotion opportunities for cross-border e-commerce with its diverse advertising types and global user coverage. However, successful advertising requires the dual support of creative content and technical support. By choosing the right advertising type, setting a reasonable delivery strategy, and using Kookeey residential IP to manage account risks, you can easily start the traffic dividend era of TikTok advertising.

Take action now and make TikTok your cross-border e-commerce growth engine!