What does it mean to maintain a TikTok account? How to maintain it?

1. What is TikTok account maintenance?

TikTok account maintenance is a very basic but important part of TikTok's operation process.

The so-called account maintenance is to let the TikTok system know what your account is for through some operations, and give your account the correct label, which is more conducive to the system's accurate push – the system will try to push your video to users with similar labels as you. Once your video is pushed to the right user, it will get higher likes, comments, completion rate and other things that the TikTok algorithm values, thereby increasing the number of views.

For example, if you are selling women's clothing, if the system pushes your videos mainly to male users, the likes, comments, completion rate and other indicators will not look good. However, if we first let TikTok know what we do by raising an account, TikTok will be more likely to push our videos to suitable female users.

However, regarding account maintenance, there are two opinions in the industry: one is that you don’t need to maintain an account, and the other is that you do! Both sides can provide evidence. In my own test, I found that I can create an account without maintaining an account.

But in the spirit of caution, my suggestions are as follows:

If your videos focus on topics that have a wide audience, you may not need to maintain an account;

If you are working in a niche field with a small audience, it may be safer to maintain an account;

Since it is simple to maintain an account and the time is relatively short (usually 3 to 5 days), if you are not sure, you might as well maintain an account.

2. When should I maintain an account?

If your TiKTok account is in the following stages, you may consider maintaining it:

(1) Just registered a new TikTok account.

(2) An old TikTok account that has been registered for a long time, but has never been logged in, watched videos, liked videos, etc., and is like a zombie account.

(3) The number of views of the video works For You published continues to be less than 500.

3. How to maintain a TikTok account?

(1) One machine, one number, one IP

In the initial stage of account maintenance, you should pay attention to IP and device issues, and keep one account per mobile phone and one account per IP . After operating for a period of time and gaining a certain number of fans, you can add other accounts to the same device to operate at the same time. However, please remember that one mobile phone can only have a maximum of three accounts, and one IP can only have a maximum of three devices.

Another thing to note is that some people often switch lines at will and change their IP addresses after surfing the Internet. I suggest that you do not switch IP addresses while maintaining your account. In addition, the IP address you choose must be consistent with the country set in your account.

Finally, the device still needs to be prepared with a full set of overseas environments like when registering to avoid being recognized by TikTok! For example, time zone, language, removing the SIM card, etc.

(2) Improve basic information

If you didn't fill in the basic information of your account properly during the account registration process, please complete it now. Take your avatar and signature seriously – your account name, avatar, signature, etc. should make people know what you do. Therefore, before writing, you should know what field and what type of content you will use this account for.

(3) Normally watch similar videos

If you have already determined what field your account will focus on and what type of content you want to post, all you have to do now is to post video content of the same type.

You can search for related videos to watch directly. You need to watch at least 10 videos of the same type in one day (preferably more than 20), but you don't have to watch them all at once. In addition, don't open a video and close it after a few seconds just to complete the task. Pay attention to a certain completion rate. For videos that are not related to your account, just swipe past them or click "not interested".

When you see a video you like, you can interact normally (you need to ensure a certain amount of likes, comments, follows, etc.).

It is also best to watch videos at a time that mimics the schedule of foreign countries, such as the morning, noon, and evening times of the target country.

In short, you just watch the video like a real user in the target country.

You need to keep doing this step for about 3 days. TikTok's system algorithm is very accurate. If you watch more and longer videos in the same category, the platform will push similar content to you and label your account with the same category.

(4) Determining the success or failure of account maintenance

After performing steps 1 to 3 above, you can use the videos recommended by the system in For You to determine whether your account is well maintained. When you browse For You, if at least 2 to 3 of the 5 recommended videos are videos of your account category, it means that your account is well maintained. If not, you can continue to maintain it.

(5) Publish videos

After your account is well maintained, you can try to publish videos. The first 5-10 videos published by a new account are very important, so you need to polish them carefully. If the videos you published earlier are effective, the system will give your account weight and more push.

The frequency and quantity of videos should not be too high in the early stage. 2 to 3 videos a day is appropriate. You can choose the time to post videos during lunch, dinner, commute time and before going to bed in the local time.

If someone comments on your video, respond if possible.

After the video is released, be sure to check the background data regularly and make certain adjustments to the video content through data analysis.

Conclusion

There is still a lot of controversy about whether it is necessary to maintain an account on TikTok. Again, if you are not sure, it is better to maintain one. In addition, in the process of maintaining an account, watching a large number of similar videos can also provide us with some good ideas for making our own videos, rather than just maintaining an account for the sake of maintaining an account.