Why doesn’t TikTok have a yellow car? How can we solve this problem?

TikTok 's "Yellow Car" feature, formally known as TikTok Shop , allows users to sell goods directly through video content. This feature is very attractive, especially for users and businesses who want to monetize through short videos. However, many people find that their accounts do not have the "Yellow Car" feature when using TikTok, which makes it difficult for them to conduct e-commerce business. So, why does TikTok account not have the "Yellow Car" feature? And how to solve this problem?

1. Why doesn’t TikTok have a “yellow car”?

TikTok’s yellow car feature is not automatically enabled for all users and regions for the following reasons:

1. The account is located in a restricted area

TikTok Shop is mainly open to specific markets, such as the United Kingdom, Southeast Asia, and some European and American countries. If your account location (IP address or location) is outside these markets, you may not be able to use the TikTok Shop feature.

2. Account type and permission issues

Not all TikTok account types can enable the yellow car feature. Usually, only corporate accounts that meet e-commerce conditions or personal accounts that have accumulated a certain amount of traffic can obtain this feature. If the account is newly registered or does not have a high content interaction rate, TikTok may not open this permission.

3. Identity and Qualification Verification

The TikTok Shop feature in some regions requires users to complete relevant identity or enterprise certification. If the review is not passed or the certification is not completed, users will not be able to enable the yellow car feature even in countries that support TikTok Shop.

4. Platform policies and version differences

TikTok's functional opening is closely related to the platform policy, and the version functions of each country or region may be different. Due to legal restrictions or the platform development stage in some countries, the yellow car function may not be open for the time being.

2. How to solve the problem of no shared bikes?

To solve the problem of TikTok not having the yellow car function, the most critical point is to adjust the network environment and positioning of the account stably and legally . The following are specific solutions:

1. Use TikTok dedicated network

TikTok strictly monitors users' IP addresses and network environments, so solving network problems is the first step to ensure the smooth use of the yellow car function. Using TikTok's dedicated network can greatly improve the stability of the network and the legitimacy of the account, especially for cross-border e-commerce users. TikTok's dedicated network can ensure that the account can stably access the network in the target area, making the account positioning more accurate.

Why choose TikTok dedicated network?

• Stable network connection : Ordinary VPNs or shared networks often cannot provide a sufficiently stable network environment, which may cause frequent network instability or location confusion in your account. Dedicated network can ensure the high quality and stability of network connection, avoiding frequent IP switching and disconnection problems.
• Accurate account positioning : After using TikTok's dedicated network, the account's network environment can be accurately positioned to the target area, such as Southeast Asia, Europe and the United States, and other market areas where TikTok Shop has been opened, thereby activating the shared bike function more stably.
• Secure network environment : Through dedicated network, users can avoid using insecure public IP or shared network, reducing the risk of account being controlled due to network problems.

2. Select a region that supports the Ofo app to register or operate

After using the dedicated network, make sure your account's IP is located in a country where TikTok Shop has opened the "Yellow Cart" function, such as the UK and Southeast Asian markets. Doing so will allow your account to comply with TikTok's regional policy requirements and be able to successfully display and use the "Yellow Cart" function.

3.Complete enterprise certification

In addition to using a stable dedicated network to ensure correct positioning, you also need to complete corporate or personal identity authentication in accordance with TikTok's requirements. If you are a business, it is recommended to open a corporate account and submit relevant qualification materials, which can speed up the review and approval of the TikTok Shop function. At the same time, maintaining the account's activity and increasing the video interaction rate will also help obtain the Yellow Car function.

4. Improve the activity and influence of the account

TikTok may decide whether to open some features based on the activity of the account. Therefore, regularly publishing high-quality content, increasing interaction with fans, and ensuring video exposure and click-through rates will help the system open the yellow car function for your account. High interaction rates and high attention can prove the e-commerce potential of the account, thereby accelerating the opening of the yellow car function.

3. Advantages of TikTok’s dedicated network

In addition to helping you solve the problem of not having a shared bike, TikTok's dedicated network also has important advantages in other aspects:

• Speed ​​up data transmission : Dedicated network can effectively improve the speed of uploading and viewing TikTok videos, avoiding freezes and delays caused by network problems.
• Multi-account management : If you operate multiple TikTok accounts, a dedicated network can ensure that each account runs independently in a different network environment, avoiding the risk of being blocked due to IP association issues.
• Cross-border e-commerce business support : For cross-border e-commerce operators, dedicated network allows you to manage accounts in multiple regions more easily and achieve smooth operation in the global market.

IV. Conclusion

The main reason for not having the "Yellow Car" function is usually account network and positioning issues, and using TikTok's dedicated network is an effective way to solve this problem. With a stable network connection and accurate positioning, you can make your account meet the requirements of the regions where the TikTok Shop function is open, so that the "Yellow Car" function can be successfully enabled. In addition, improving account activity and completing identity authentication are also key steps to ensure the normal opening of the function.

By taking these steps, you can lay a solid foundation for TikTok’s e-commerce business, successfully launch the yellow car feature, and enjoy the huge opportunities brought by short video e-commerce.