Today I will explain to you the problems of 0 playback and limited traffic that TikTok often encounters. Since the domestic network itself is restricted from logging in, when such problems occur, operators will not be able to determine the cause of the problem.
There are currently three main reasons why TikTok has 0 views:
1. New account review delay
When a new account posts a video for the first time and then gets 0 views, it is mostly due to the platform algorithm. Many new accounts will encounter new account video review when they post videos for the first time. If you pay attention, you will find that many foreign accounts also have few views or 0 views.
This is because of TikTok's recommendation algorithm. Each account will be recommended to different groups of people, and then after reaching a certain traffic pool, it will enter the next traffic pool, such as 0~100, 100~500, 500-2000, 2000-10000… and so on.
Since new accounts do not have an initial traffic pool, the machine sometimes cannot recognize the video content, and may ultimately delay recommendations or even not recommend them for a short period of time, resulting in a scenario with zero plays.
There may be no problem with the account itself. It is just a simple video review. You only need to wait for about a few hours. If the video does not contain any illegal content, you can see traffic push.
2. Audit issues
If a video is not approved after being submitted for a period of time, it means that two problems have occurred, including environmental problems and content problems.
First of all, make sure there are no problems with your network, as follows:
1) Choose an IP from a stable overseas service provider, do not insert a mobile phone card from the mainland, and restore the phone to factory settings before use.
2) Remember to change the language and time zone of your phone to be consistent with your IP location, and do not switch them at will. Keep one phone and one number. If you do not have so many devices, you can use a fingerprint browser such as Hubstudio to set the mobile phone environment.
3) Keep GPS off at all times.
4) Use a new phone, contacts and APP.
Secondly, maintain the account first and then post videos. Be a normal user. Before posting videos, check similar accounts more often (you can search by keywords), collect, like, comment, and forward.
Maintain your account carefully and let the system tag your account, so that when the system pushes, the users reached will be more accurate. Maintaining an account will take up most of TikTok's operation time and requires experience.
3. Video content issues
A large number of cross-border sellers directly copy videos from domestic Douyin. Although they sometimes get good playback volume, it is very risky in the long run. Because too many people copy it, they will fall into the vortex of plagiarism. Once the system determines that it is copied repeatedly, it will be restricted and directly have 0 playbacks.
At least secondary creation is required, including some mirror flipping, trimming the head and tail, picture-in-picture, cropping, adding special effects, increasing or decreasing the number of frames, adding filters, changing speed, zooming, adding text, replacing background music, etc.
So how can TikTok have a lot of views?
1. Create content based on your customer base
TikTok is an entertainment software for young people, so its audience is relatively young. However, according to the latest data, TikTok's audience has gradually expanded to 35 years old, and the number of people aged 45 to 55 is also increasing.
Maybe your content is very popular, but it does not accurately reach the conversion point. TikTok conversion rate is a problem, which is also a major problem that troubles cross-border sellers. It is necessary to ensure that the product is popular while also arousing users' desire to buy. Therefore, in addition to the number of views, user feedback performance is also needed.
2. Choose the right category and country to launch in
The type of content that TikTok requires may not be consistent with your brand philosophy. Popularity varies in different regions and countries. TikTok has more than 1 billion monthly active users worldwide and is available in 155 different countries.
Some of these products include furniture and gardening, toys, electronics, pet supplies, skin care products, etc. which are very popular in most of the countries.
3. Materials are very important
When advertising on TikTok, the material is often more important than the product. The advantages of the material should be highlighted, such as convenience, practicality, innovation, etc. At the same time, you can understand the needs of local people and create materials based on the characteristics of the festival.
At present, the best way to create materials is to mix and match. For example, the first five seconds can show the practical effect of the product, and the next 5-8 seconds can introduce the functions, or the entire material can show the real shots or feedback of different groups of people using your product. If there is a call to action on the material (order now to get a discount), it will be more effective to guide users.
At the same time, when we promote on TikTok, it is best to keep the material creation between 8-15 seconds, because this time period is in line with user stay habits.
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us
