The TikTok ban has not yet been implemented. How can cross-border e-commerce sellers seize the traffic dividend?

Recently, news that TikTok may face a ban in the US market has attracted widespread attention. However, the ban was not enforced in the end, and TikTok is still operating normally in the US, which is undoubtedly a major benefit to the cross-border e-commerce industry. At the same time, Xiaohongshu, which was once very popular in the cross-border e-commerce circle, has gradually slowed down its growth in overseas markets. Faced with this market change, how should sellers adjust their strategies and seize this new opportunity of TikTok?

TikTok's US policy is stable, and cross-border e-commerce dividends continue

As one of the most popular short video platforms in the US market, TikTok has been accelerating its layout in the e-commerce field. For cross-border sellers, TikTok is still an important platform for acquiring traffic and building brands.

1. TikTok Shop remains the fastest growing e-commerce channel in the US
   TikTok Shop relies on the short video + live broadcast model to continue to attract users to consume. With the stability of the US market, sellers can continue to cultivate TikTok Shop and improve store conversion rates.
2. The advertising environment is stable and accurate traffic acquisition is still feasible . Since the ban has not taken effect, TikTok's advertising business continues to grow. Cross-border sellers can continue to use TikTok ads to promote their products, accurately reach target users, and improve ROI.
3. The creator ecosystem is booming, and KOL marketing is still effective
   The TikTok ecosystem is still active, and a large number of KOLs (opinion leaders) are still promoting brands on the platform. Sellers can cooperate with KOLs to achieve higher exposure and conversion through influencer marketing.

Xiaohongshu faces a cold overseas market, TikTok becomes a better choice

Xiaohongshu was once an important marketing platform for brands going overseas. However, in the European and American markets, its user growth rate has slowed down and its influence has gradually declined.

1. Xiaohongshu's content format is more suitable for Chinese users <br>Compared with TikTok short videos, Xiaohongshu's content format, which is mainly based on pictures and texts, has a lower acceptance in the European and American markets, which limits its overseas expansion.
2. Brand marketing shifts from Xiaohongshu to TikTok <br>As TikTok has a wider audience in the European and American markets, more and more brands are beginning to shift their budgets to TikTok, especially in terms of short video sales and advertising.
3. TikTok is more in line with the habits of overseas users <br>Short videos are still the most attractive form of content globally. TikTok's powerful recommendation algorithm and interactive gameplay make it more suitable for overseas marketing than Xiaohongshu.

How can cross-border sellers seize the TikTok opportunity?

1. Make full use of TikTok Shop to expand into the US market

• Apply to join TikTok Shop and create a product display page with high conversion rate.
• Combined with TikTok live streaming, it can improve user trust and purchase rate.
• Pay attention to platform policies, optimize logistics and after-sales services, and improve store ratings.

2. Use TikTok advertising to accurately attract traffic

• Combine TikTok’s information flow ads and Spark Ads to deliver ads precisely and improve ROI.
• Optimize ad creatives through A/B testing to increase click-through and conversion rates.
• Combined with TikTok Pixel data analysis, optimize user paths and improve advertising effectiveness.

3. Create high-quality short video content to enhance brand influence

• Study TikTok's popular trends and create content that matches users' interests.
• Combine challenges, hot topics and other marketing methods to enhance user interaction.
• Through KOL marketing, brand awareness and user trust can be quickly improved.

4. Independent website sellers can use TikTok to guide traffic

• Through short video promotion, TikTok traffic can be directed to independent sites to increase off-site transactions.
• Combined with remarketing strategies, we can optimize user conversion paths and increase average order value.
• Use UGC (user-generated content) to enhance social trust and improve brand influence.

Conclusion

TikTok's policy environment in the US is stable, making it still the core platform for cross-border e-commerce traffic acquisition. The decline in the popularity of Xiaohongshu in overseas markets has also prompted more sellers to turn their attention to TikTok. For cross-border sellers, now is the best time to seize the TikTok opportunity. Whether it is TikTok Shop, advertising, or content marketing, it is worth in-depth layout to achieve higher growth and conversion.