As a giant in social media e-commerce, TikTok has also seen rapid growth in its e-commerce business after launching TikTok Shop. As a social e-commerce platform, content is naturally more advantageous for Chinese sellers. Currently, TikTok Shop is divided into local stores and cross-border stores, which has also attracted the attention of more and more sellers.
However, TikTok Shop is not something that you can just do. There are many things to pay attention to, otherwise it will be difficult for your TikTok Shop to continue!
What should you pay attention to when running a TikTok Shop?
1. Compliance operations
Like Amazon, TikTok Shop also has many requirements for sellers to open stores. If they fail to meet the platform requirements, their accounts will be blocked.
The main reasons for TikTok Shop being blocked are:
1) Lack of relevant qualifications: such as lack of business license; lack of brand authorization (if applicable); lack of operating license; expired seller qualification certificate.
2) Customer service and order fulfillment, such as: merchant delayed fulfillment rate greater than 4%; no first response within 24 hours; requests for customer order cancellation; seller order cancellation rate.
3) Product certification and qualifications: Products or content that are counterfeited, forged, forged or pirated; intellectual property infringement that causes serious financial impact may result in civil penalties; illegally copied, pirated or forged goods; intentional, unintentional or suspected improper use of brand IP; use of the brand without permission from the right holder, etc.
4) Listing related: product misclassification; product details disabled; product details not applicable.
Of course, TikTok Shop will also give sellers two opportunities to appeal, but if the violation is serious and leads to the store being closed, then the appeal will be difficult to succeed, so everyone must pay attention to compliance operations!
2. Multiple account issues
Operating multiple TikTok accounts can not only gain more exposure and traffic, but also increase influence, but TikTok also has strict requirements for account registration. It stipulates that only one account can be registered with one mobile phone number and one IP address. If the mobile phone number and IP address are the same, the registration will fail or even be blocked.
Moreover, one device should not have stores from two or more countries logged in at the same time, otherwise there will be correlation.
Therefore, when operating multiple TikTok accounts, you must isolate IPs to avoid account flow restrictions. Kookeey is recommended here. It has British and American IP proxy types to choose from. It is recommended that TikTok use residential proxies for the corresponding sites.
After all, TikTok Shop is a platform that focuses on content operation, so everyone must do a good job in content output, learn more about overseas users and create content based on their own products. Of course, everyone also needs to use tools to see how effective their content is.
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us
