Mastering Facebook Business Managers to Improve Ad Account Stability

Facebook’s Business Manager (BM) is a unified asset management tool that helps businesses centrally manage advertising accounts, Pages, pixels, domains, and other business resources. Its core function is to enable advertisers or agency teams to securely and effectively delegate permissions and establish a collaborative structure across multiple accounts.

Especially for cross-border projects or medium to large-scale advertising teams, a stable business manager (BM) is equivalent to the “brain” of the advertising system. Experienced BMs have a higher trust weight in the system due to their good historical behavior record, and are less likely to be banned.

Facebook conducts a comprehensive credit assessment, taking into account factors such as account behavior, campaign history, payment history, and environmental stability.

To ensure the stability of your BM (Browser Proxy) network and avoid frequent IP changes or using public VPNs, we recommend choosing a static residential proxy like kookeey , which provides a globally reputable and stable home network environment.

What’s the Difference Between Facebook Page, Ad Account, and BM Bans?

Account bans are not a “one-size-fits-all” approach; the impact varies depending on the type of asset being banned.

• Homepage blocked: Mainly affects ad-related content, but the impact is relatively minor and can be replaced by other homepages.
• Ad account suspended: unable to continue running ads, and related activities may implicate the business manager.
• BM being banned: The most fatal blow will affect the entire advertising ecosystem, including pixels, domains, and all sub-accounts.

These three are connected by a “risk contagion chain”: if one asset violates regulations, it can easily affect other assets.

Five high-risk actions that led to BM’s suspension on Facebook

It is recommended to build a “clean operating environment” as a prerequisite, and IP stability as the cornerstone.

Facebook and BM from being blocked.

1. Use a dedicated browser environment or an anti-fingerprinting browser + a dedicated proxy to isolate each BM’s environment.
2. All administrator accounts must enable two-factor authentication and use a real-name verified email address.
3. Strictly control the binding of assets and avoid commingling.
4. Avoid aggressive tactics: New business managers should not immediately create multiple homepages and advertising accounts.
5. Assets should not be concentrated in a single Business Manager (BM). A multi-BM strategy can reduce the risk of cascading system penalties.

The underlying logic of each strategy is to maintain one word: “consistency” . Keeping the environment, behavior, content and data consistent will naturally lead to greater stability.

kookeey helps you build an efficient and stable advertising environment

Instead of worrying about BM being blocked every day, it’s better to go all out and build a high-quality operating environment. Starting with the IP port is the first step in the entire anti-risk control project.

The following is the standard workflow for building a Facebook advertising environment using kookeey static/dynamic residential proxy services:

• Visit the official website , register and log in to your account.
• Choose the appropriate agency type based on business needs:

• Generate a dedicated proxy IP (country/region can be selected) and obtain proxy configuration information (IP/port/username/password).
  • Configure the proxy IP to: anti-fingerprinting browser (such as AdsPower) or system network settings/ad management environment.
  • The following example uses AdsPower. After creating a new profile, select the desired proxy type, then enter the purchased and generated port information. After that, check the proxy. If it shows success, the configuration is successful.

• Each BM uses a different agent to ensure environmental independence and avoid interdependence.

By using the methods described above, you will have a completely isolated, highly trustworthy, and stable advertising account ecosystem.

kookeey offers over 47 million residential IPs from 41 countries worldwide, making it the preferred network infrastructure provider for advertisers, companies expanding overseas, and security professionals.

Summary: Essential lessons for stable operation of Facebook’s BM (Business Manager)

Facebook’s advertising ecosystem is increasingly focused on compliance and consistency of account behavior. For every serious advertising team going global, stable business model management (BM) has become a fundamental skill.

From building a clean account environment to using professional agency services to maintain network stability, and then to diversified asset management, these are all key strategies for ensuring long-term returns. Early planning and early stability are far more reliable than constant appeals.