Shopee Live Network Guide: Do I need an external network? How to choose the right IP?

Shopee live streaming is an important way for cross-border e-commerce merchants to attract traffic, which can effectively increase store exposure and conversion rate. However, many sellers encounter problems such as screen freeze, live streaming interruption, and severe delay when starting the live streaming. Sellers in some regions are even unable to start the live streaming normally, which leads to the question of "Does Shopee live streaming require an external network?" This article will analyze in detail the network requirements for Shopee live streaming, as well as how to optimize the live streaming environment to ensure smooth live streaming.

1. Basic network requirements for Shopee Live

Shopee live streaming requires a good network environment to ensure stable video uploads, clear image quality, and smooth interaction. Its main network requirements include:

• Low latency and stable connection : avoid live streaming freezes and audio asynchrony
• Sufficient upload bandwidth : at least 5Mbps , higher quality requires 10Mbps or more
• IP address compliance : Live streaming rights in different markets may be restricted and must comply with local requirements
• Avoid network fluctuations : Prevent live broadcast interruptions and affect user experience

2. Do I need to use an external network (proxy IP)?

(1) Depends on your live streaming market

Shopee supports multiple countries/regions, such as Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam , etc. in Southeast Asia. If the registration location of your store is inconsistent with the target market, it may not be able to start broadcasting normally. At this time, you need to use a suitable proxy IP to simulate the local network environment of the target market.

(2) Circumventing local network restrictions

Networks in some regions may restrict access to Shopee Live, for example:

• The local network connection is unstable , affecting the live broadcast experience
• The IP address does not match the store registration area , resulting in failure to start streaming
• The live broadcast rights are limited , and the network environment needs to be adjusted to obtain better live broadcast weight.

(3) Avoid risk control caused by shared IP

If you use a public network or data center IP (such as a low-quality VPN), it may be identified as abnormal traffic by Shopee, resulting in:

• Limited live streaming rights
• Live streaming traffic decreases
• Account risk control may even affect store operations

Therefore, it is recommended to use a stable residential proxy IP , such as Kookeey residential proxy , to ensure that the network environment meets the live broadcast requirements and avoid problems caused by IP abnormalities.

3. How to optimize the network environment to ensure smooth live broadcast?

(1) Increase upload bandwidth to ensure clear and stable video

• Choose high-speed broadband, with upload bandwidth of at least 10Mbps
• Avoid live streaming during busy network hours to reduce interruptions

(2) Use a stable residential proxy IP that meets the requirements of the live broadcast market

• Choose residential IPs that match your target market and avoid data center IPs
• Ensure the IP source is authentic to avoid being detected as an abnormal login by the platform

(3) Optimize live streaming equipment and streaming software

• Use a high-performance mobile phone or computer to ensure the quality of live broadcast
• Choose the live streaming software officially recommended by Shopee to avoid compatibility issues

(4) Monitor the live broadcast status and adjust the network in time

• Use speed test tools to monitor upload speed and ensure network stability
• Pay attention to the network prompts of the live broadcast platform to avoid sudden interruptions of the live broadcast

Conclusion

Whether you need an external network depends on your Shopee live broadcast market and local network conditions. If you are broadcasting outside of your target market, or the network is unstable or the IP address is abnormal, using a high-quality residential proxy IP can help you start the broadcast smoothly and improve the live broadcast effect. In addition, optimizing upload bandwidth, choosing the right equipment, and monitoring the live broadcast status can effectively improve the live broadcast experience and ensure high-quality Shopee live broadcasts.