How can TikTok merchants increase traffic and sales through real-person reviews?

In today's social media marketing field, TikTok (TikTok International Edition) has become a popular platform for brand marketing and product promotion with its unique short video content and huge user base. Among them, real-person evaluation, as an effective marketing strategy, is gradually gaining favor among businesses. This article will explore the operating mechanism and advantages of TikTok's real-person evaluation and how businesses can use this strategy to increase traffic and sales.

1. What is TikTok review?

In layman's terms, evaluation is to increase the sales and reviews of products or stores through artificial manipulation. Usually, this process is called "brushing orders". The core purpose of brushing orders is to increase product sales, improve store ratings, accumulate good reviews, and thus occupy a favorable position in the fiercely competitive market. Evaluation is not only to increase sales, but also to establish the brand's reputation and trust through good reviews, laying a solid foundation for subsequent natural sales.

The specific steps of TikTok evaluation include:

• Increase sales : Improve sales data through virtual orders.
• Accumulate reviews : Guide customers to leave positive reviews to enhance the credibility of the product.
• Optimize rankings : Optimize search rankings on the platform by increasing sales and positive reviews.

2. Why do businesses need TikTok reviews?

When stores and products are first launched, they often face the dilemma of low ratings, low sales, and no positive reviews, which will seriously affect the conversion rate. Specifically, the necessity of TikTok evaluation is reflected in the following aspects:

Improve store ratings : Low ratings can make potential buyers doubt the store and affect their purchasing decisions. High ratings can increase user trust.

Increase sales : Low sales will cause the product to rank lower in search results, thus reducing exposure opportunities. Increasing sales through reviews can improve rankings.

Build trust : Stores without good reviews are easily ignored by users. Good reviews can enhance users' trust in stores and products, thereby increasing conversion rates.

In general, TikTok reviews can help solve the credibility and sales problems faced by early-stage stores and lay the foundation for long-term development.

3. How to order in-store for TikTok reviews

The effective implementation of TikTok evaluation requires choosing the appropriate ordering method. Different methods are suitable for different market conditions and goals. The following are several main ways to place orders for evaluations in stores:

1. Keyword search

Find products by searching for specific keywords, compare prices, and then decide to place an order. This method helps improve keyword rankings and increase product exposure in search results. It is especially suitable for new stores or new products, which can improve rankings in this way, which also means more exposure and potential buyers, thereby increasing sales conversion rates.

2. Place an order in the live broadcast room

Guide the audience to place orders during the live broadcast. The effectiveness of live broadcast depends on the increase of basic traffic, so before conducting TikTok evaluation, you must first ensure that the live broadcast room has a sufficient audience base. We can answer the audience's questions in real time through live broadcast and increase the chances of purchasing decisions. The instant purchase impulse brought by live broadcast can effectively increase sales.

3. Order via short video

Showcase products through short video platforms, and encourage viewers to place orders through links or QR codes in the video. The sharing function of short video platforms can quickly expand the audience range, and can also show the actual use effect of the product to attract users' attention. This method is similar to placing orders in the live broadcast room, but it pays more attention to the creativity and appeal of short videos.

4. Place an order through the homepage window

Placing products in the window of the store homepage increases product exposure and guides users to place orders directly from the homepage. This method is relatively weak, so you need to be cautious when using it. However, this method is usually not as effective as other methods, so it is recommended to use it in addition to other methods.

4. Which stores can be reviewed on TikTok?

Evaluation is not applicable to all stores, but most types of stores can improve their performance through evaluation. Mainly including:

• Fully managed stores : These stores are usually managed by a professional e-commerce operations team, and evaluation can help improve overall market performance.
• Local stores : Stores targeting the local market can enhance their competitiveness in the local market through evaluation.
• Cross-border stores : Cross-border stores in international markets can use reviews to increase their exposure and reputation around the world.

Different types of stores can choose appropriate evaluation strategies based on their own market positioning and needs to achieve the best results.

5. How does proxy IP assist in TikTok evaluation?

In TikTok evaluation operations, it is crucial to use compliant proxy IPs and ensure one account and one IP. Each fake order account is equipped with an independent IP address, which can effectively avoid being detected by e-commerce platforms for abnormal behavior or account association. E-commerce platforms usually monitor IP addresses to identify fake order activities. By ensuring that each account uses a different IP address, merchants can significantly reduce the risk of being identified and banned. In addition, this practice also helps to imitate the behavior patterns of real users, making fake order activities look more natural, further improving the credibility of the evaluation results.

Kookeey directly purchases from global network service providers to ensure the exclusivity and purity of IPs. Users can obtain the independence of each IP, effectively preventing account association problems caused by shared IPs, making the evaluation process more natural. Pure IP addresses reduce interference caused by historical behavior or blacklist issues, ensuring the accuracy and reliability of each evaluation score, and helping merchants obtain real and effective evaluation results on the TikTok platform.

Evaluation plays a vital role in modern e-commerce operations. By brushing orders, increasing sales and accumulating positive reviews, the rating and conversion rate of TikTok stores can be effectively improved. Understanding the definition, necessity, specific operation methods and applicable store types of evaluation will help to formulate an effective evaluation strategy and lay a solid foundation for the long-term development of the brand. Whether it is keyword search, live broadcast room ordering, short video ordering, or homepage window ordering, choosing the right evaluation method and implementing it effectively is the key to achieving market breakthroughs.