TikTok traffic is unstable? You may have overlooked these algorithm details

On TikTok, a global short video platform, the exposure of content depends largely on the "favor" of the recommendation algorithm. Many creators lament that video traffic fluctuates. In fact, the core lies in whether they truly understand and utilize the platform algorithm. This article will dismantle TikTok's recommendation mechanism and share how to improve video reach and traffic performance by optimizing content, operating strategies, and using technical means such as Kookeey proxy IP.

1. The core mechanism of TikTok’s recommendation algorithm

TikTok's content recommendations are mainly based on the following dimensions:

1. User behavior feedback : The system will accurately recommend content that users may be interested in based on their viewing history, likes, comments, sharing and other behavior data.
2. Video content analysis and labeling : The platform uses machine learning technology to analyze the image, sound and text content of the video and labels each video to help the algorithm accurately understand the theme of the video.
3. Device and account environment : The user's IP, device, language setting, registration time, active behavior, etc. will affect whether the video will be included in the recommendation pool.

2. How to use algorithms to increase video traffic?

1. Improve the completion rate and interaction rate : The first 3 seconds of the video must be eye-catching, and suspense or transitions should be set at the end to encourage viewers to watch and comment. Reasonable comment guides and popular tags should be set to increase interactive behavior.
2. Content vertical positioning : The system tends to distribute "clearly positioned" accounts to precise groups of people. Continuously publishing content in the same field is conducive to training algorithms to understand audience portraits.
3. Multi-account matrix testing content direction : Multi-account testing of different styles and audiences helps explore the content types preferred by the platform.

3. Why does proxy IP affect TikTok traffic?

Many people ignore the impact of the network environment on account weight. TikTok may identify behaviors such as logging into multiple accounts under the same IP and frequently switching IPs as abnormal behaviors, resulting in flow restrictions, cold start failures, and even account bans.

4. Use Kookeey proxy IP to create a clean account environment

Kookeey provides dynamic residential proxies, static residential IPs and ISP native nodes from more than 200 countries around the world, which are particularly suitable for cross-border e-commerce, content export, social media matrix and other scenarios. ​

The advantages of choosing Kookeey include:

• Clean and stable IP : Reduce the risk of account being restricted or banned.
• Support multiple IP concurrently : suitable for multi-account matrix operation.
• Global high-quality nodes : Match the target market region label.

For TikTok operators, this means a higher probability of recommendation and a better starting point for traffic.