TikTok Shop has become a new platform that e-commerce sellers around the world are vying to enter, especially in the US market, which has attracted countless cross-border merchants with its huge user base and strong purchasing power. So, how can you successfully enter TikTok's US store? This guide will explain in detail the entry process and precautions for TikTok's US cross-border merchants.
1. Entry requirements for TikTok US stores
To become a merchant on TikTok Shop US, you need to meet the following basic conditions:
- Business qualifications : We support individual sellers, but we recommend registering with a US or Chinese company to facilitate smoother operations.
- Receiving account : You need to bind a US bank account or Payoneer account for settlement.
- Logistics solution : Merchants can choose TikTok Shop official logistics TTS or ship the goods themselves to ensure that orders can be delivered to American consumers in a timely manner.
- TikTok account : At least one TikTok account is required for binding for store operation and promotion.
2. TikTok US Store Registration Process
- Visit the official TikTok Shop website ( https://seller.tiktokglobalshop.com/)
- Select region : Select the US site when registering to ensure that you enter the correct market.
- Submit information : Upload necessary information such as business license, legal person ID card, payment account number, etc. according to TikTok's requirements.
- Store review : After submitting your application, TikTok will review it, which usually takes 3-7 working days .
- Bind the payment account : After passing the review, bind the Payoneer or US bank account for subsequent fund withdrawals.
- Product listing : After the store is opened, upload products that comply with TikTok rules and start formal operations.

3. Things to note when opening a TikTok store in the US
- Comply with TikTok policies : TikTok has strict review requirements for product categories and marketing methods to ensure that the products sold are compliant.
- Choose the right logistics : The official recommendation is to use TikTok Shop Logistics (TTS) , or you can choose third-party logistics such as USPS, UPS, and DHL .
- Optimize store content : Use short videos and live streaming to increase product exposure and conversion rates.
- Avoid account risks : It is recommended to use Kookeey residential IP proxy to avoid account abnormalities or bans caused by frequent IP changes.
Conclusion
TikTok US Store provides new growth opportunities for cross-border merchants. By rationally planning the entry process and optimizing store operations, you can quickly open up the US market and achieve e-commerce growth. If you are preparing to enter the TikTok US market, you might as well start today!
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