Reasons and preventive measures for Amazon account closure

As one of the world's largest e-commerce platforms, Amazon provides sellers with vast business opportunities. However, sometimes a seller's account may be blocked, making it impossible to continue selling on Amazon. This article will explore the reasons why Amazon accounts are blocked and provide some preventive measures to help sellers avoid such situations.

1. Violation of Amazon’s policies and regulations

1. Selling prohibited items: Amazon has a list of prohibited items, such as counterfeit items, regulated items, illegal items, etc.
2. Unauthorized sales: Many products need to be certified by an authority before they can be sold on Amazon, such as medical devices. In addition, other documents such as safety data sheets and exemption forms need to be uploaded.
3. Intellectual property infringement: Products sold on Amazon that infringe on the intellectual property rights of others, including infringement on appearance, trademark, patent, keyword infringement, etc., such as counterfeit brand products. If the seller is complained of infringement, the product will be removed from the shelves at the very least, and the account will be directly blocked and the store will be closed at the worst.
4. False Information and Deceptive Practices: Providing false information, misleading consumers, or engaging in deceptive practices are violations of Amazon policy.
5. Violation of pricing policies: Amazon has policies and compliance requirements regarding pricing, such as prohibiting price discrimination, monopoly pricing, or violating minimum selling price regulations.

2. Product-related issues

1. Counterfeit or low-quality products

Selling counterfeit brands, inferior products, or defective products that exceed consumer expectations will seriously damage consumer trust and violate Amazon's policies.

2. Product does not match the description

This refers to the fact that the actual product is too different from the listing description and the product display pictures. When the product received by consumers is not the same as what they ordered, buyers are likely to file a complaint.

3. Poor Customer Service

1. High rate of returns or complaints: If your products are of poor quality or your customer service does not meet consumer expectations, it will lead to a high rate of returns and complaints. If you continue to receive complaints or the return rate exceeds the standards set by Amazon, your account may be penalized.
2. Manipulating reviews: This is prohibited by Amazon. Sellers cannot buy reviews, nor can they offer discounts or free gifts in exchange for positive reviews. Amazon has strict rules to ensure the authenticity of reviews and sellers are strictly prohibited from manipulating reviews.

IV. Other related

1. Account association leads to account closure

By matching related factors, it is determined that multiple store accounts belong to the same seller

2. Amazon’s performance indicators are poor

Among them, order defect rate, order cancellation rate and delayed shipment rate are the main reasons for account closure.

3. Not Complying with Amazon UPC Requirements

If the seller purchases the UPC from illegal channels, it is easy to cause the code to not match, which will lead to the seller's account being blocked.

4. KYC audit failed

Mainly for Amazon accounts in European sites (UK, France, Germany, Spain, Italy, etc.), the sellers are subject to company and company owner identity review (KYC review for short). Sellers are required to fill in relevant information truthfully and upload required documents as required. If the review fails, the store will be closed.

Precautions:

1. Comply with Amazon's policies and regulations to ensure that the products you sell are legal and meet Amazon's requirements.
2. Provide high-quality products and ensure that product listing descriptions are accurate.
3. Establish a high-quality customer service system, handle complaints and returns, and meet the needs of consumers.
4. Check for infringing websites and take precautions to prevent infringement.
5. Use fingerprint browser to operate multiple Amazon stores, bypass the account association detection of the Amazon platform, and prevent multiple Amazon accounts from being associated and causing store closures.