What is a residential proxy? What is the purpose of using a residential proxy service?

A residential proxy is an intermediary that uses an IP address provided by an Internet Service Provider (ISP) instead of a data center. The main advantages of a residential proxy are high anonymity and low interception rates. A residential proxy allows you to choose a specific location (country, city or ISP) and surf the Internet as a real user from that region.

People use residential proxy services for

• 1. Ad Verification: In an age of ad fraud, more and more advertisers’ money is being wasted on ad impressions that appear on fraudulent websites, do not reach the intended audience, or do not display correctly in the user’s browser. Ad verification is a process that allows advertisers to check that their ads are displayed in the correct way on the correct website. Residential proxies are often used for ad verification because it allows users to get accurate data from ads when browsing as real user devices.
• 2. Data Scraping: The web is full of valuable data. Stock prices, product details, sports statistics, company contacts, email addresses, you name it. Web scraping is one of the most common use cases for residential proxy servers because it allows you to constantly rotate IPs, thus supporting large-scale scraping. If you want to perform large-scale searches on LinkedIn, Facebook, and other platforms, a residential proxy is the best choice.
• 3. Market Price Monitoring: In highly competitive product categories such as electronics and fashion, pricing higher than competitors can hurt sales. Rotating residential proxies allow businesses to bulk-collect data from competitors, providing you with instant market price updates. This helps businesses always stay up to date with the latest competitive prices as they battle it out with all competitors. With residential proxies, you can leverage sales intelligence tools to get timely updates on market prices.
• 4. Enter ticket sales websites: Ticket reselling has become big business in recent years. Tickets for music tours often sell out within minutes of being announced. But this is not always because of consumer demand. A large portion of ticket sales are purchased and resold through automated software (bots). These bots use "residential proxies" to avoid detection and complete purchases without being blocked.
• 5. Digital Advertising: Improve market reach with ad automation, social media campaigns, and email automation. Residential proxies allow advertisers and business owners to understand competitor pricing and protect digital assets. Residential proxies are often used to extract data from competitor ad campaigns to understand which marketing creatives are effective. Others use resident proxies to set up independent ad accounts to prevent being blocked or banned.
• 6. SEO-friendly content: Residential Proxy supports different SEO tools. In addition to Scrapebox and Xrumer, the platform supports a large number of tools. Search Engine Optimization (SEO) is one of the most popular use cases for residential proxy servers. The better your website's SEO is, the higher your website will rank on Google, Bing, and Yahoo. This will bring more traffic, more leads, and more sales. With the right tools, the Residential Proxy platform allows you to create meaningful links that will make your website flourish. You can also analyze and evaluate the effectiveness of previous links. You can use different auditing and crawling tools to complete these tasks, thereby optimizing your website and improving its performance.
• 7. Social Media Management: The role of social media in modern online marketing is unquestionable. With residential proxies, it is now possible to create multiple social media accounts and manage them seamlessly. Avoid bans and blocks. Every time you log into a social media network or other online service, the IP address connected to your device is saved. If your account is suspended or blocked, your IP address is likely to be suspended or blocked as well. This means that creating a new account using the same device is almost impossible. Using the IP address of a real user's device through a residential proxy protects your security and ensures business continuity.
• 8. Manage Accounts and Profiles: Managing multiple accounts on the same platform can be risky. Customers in the e-commerce, social media management, and advertising sectors know this all too well. Opening multiple profiles using the same browser and IP address is often looked down upon and can result in account suspension. Residential IPs are used to seamlessly create and manage multiple accounts.